Attribution: ‘Stitching’ sessions together gives a unified view on ad spend across Facebook and Google

Written on 28 December 2020. Posted in Blog

Machine learning can unravel customer journeys and unify data hidden in silos to finally give marketers clearer vision on how to optimise ad spend.

The post Attribution: ‘Stitching’ sessions together gives a unified view on ad spend across Facebook and Google appeared first on Econsultancy.

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Insights Blog

07 January 2021

Designing More Convertible Social Media Posts in 2021

You want your brand's social media posts to convert.

But there’s a problem:

All of your competitors want that too. With over a billion users on Instagram, almost three billion – on Facebook, and TikTok developing a cult following, no one wants to miss out on such a vast audience. And that's where a huge challenge for social media marketers comes into play.

It's the need for creating engaging yet relevant social media content that attracts the right audience and converts them into loyal followers and potential customers in the long run.

In 2021, when authenticity, diversification, and social consciousness are among the top social media trends, content subject and visual representation matter more than ever.

In this guide, you'll find out how to design social media posts to skyrocket engagement and conversion in the coming year.

How Often Should You Post on Social Media in 2021?

It's one of life's great mysteries.

After debating whether Snapchat is a viable marketing platform, you'll want to know how often you should be posting on social media.

As a social media manager, you want to achieve the best result from each social media post. There has to be a good time and a bad time to post, right?

In this guide, we'll answer this proverbial question so that your content can reach a wider audience.

10 Ways Local Businesses can Improve Their Social Media Presence

2020 has been incredibly challenging for small businesses.

Repeated lockdowns have forced businesses to close or, at the very least, adjust their offerings in some way.

The pandemic hasn’t made it easy, and businesses of all sizes have had to adapt quickly to keep up with the ups and downs.

For many, it’s been a devastating year for revenue.

Research shows that COVID-19 could cost small businesses up to £69 billionin total, while 234,000 small businesses have already stopped trading.

But it’s not all doom and gloom.

Let’s take a look at how you can do it.

Does Posting With 3rd-Party Social Media Tools Have a Negative Impact on Facebook Engagement?

‘Does using a 3rd-party posting tool like Sendible hurt my brand’s organic reach and engagement on Facebook?’

It’s the million-dollar question that every social media marketer wants the answer to.

Why? It’s simple. If you spend hours every day crafting social media posts, you want reassurance that they’ll have the best possible chance of being seen by your brand’s Facebook following.

...Because when your posts are seen by the right people, the likelihood of conversions and ultimately, sales, are increased.

With so much at stake, it’s unsurprising that so many theories exist to explain why posts might not perform as well as hoped.

For every marketer who blames third-party scheduling tools for their posts’ declining organic reach on Facebook, there’s another who will hold Facebook’s ever-changing algorithm responsible.

So, what is the role of third-party tools in the success of your brand’s Facebook posts?

In this guide, we set out to decipher exactly that. How? By carrying out our own research into the engagement and reach of Sendible users’ Facebook posts.

We’re excited to show you the insights we’ve gained from our research. So, if you’d like to learn more on this hot button topic, as well as garner advice on how to boost the organic reach of your Facebook posts, then keep reading.

Your Guide to Becoming a Freelance Social Media Manager

It’s been a difficult year. Some of us are just clinging on by the skin of our teeth, while others have undergone dramatic lifestyle changes in a matter of months.

Pretty much everythinghas changed since COVID-19 reared its ugly head, especially the world of work. If you’re like millions of other people, you might find yourself looking to the future and considering a career change due to the pandemic.

Maybe you’re currently working as an employee but want more freedom, maybe you’ve found yourself jobless and in need of a new direction, or maybe you want to put your social media skills to good use and help other brands.

Whatever your reasons, it’s clear that hiring managers are less keen to bring on full-time staff during this time. While this might seem absolutely terrifying (especially if you’ve always enjoyed the comfort of permanent employment), it can also be incredibly liberating and a great way to use your social media skills in a new capacity.

If the prospect of working for yourself seems exciting, look no further than this in-depth guide that will show you what you need to get started, how to find clients, and ways to make it as a successful freelance social media manager.

Marketing digital. Making results.

Attribution: ‘Stitching’ sessions together gives a unified view on ad spend across Facebook and Google