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Tesco on experience and purpose during a pandemic

This year, Tesco was named as the Brand of the Year winner at the 2020 Marketing Week Masters awards. On day four of the Festival of Marketing 2020, Marketing Week editor Russell Parsons spoke with two prominent figures from the company - UK CEO Jason Tarry and group CCO Alessandra Bellini - about Tesco’s journey to recovery from 2014 to now, and its strong performance during Covid-19.

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