Marketing digital. Making results.

‘Thoughtful marketing’ can become a point of brand differentiation in a crisis

Studies suggest that customers typically respond better to a personal and informal tone of voice, which is why many brands strive to sound ‘human’ in their communications.

The post ‘Thoughtful marketing’ can become a point of brand differentiation in a crisis appeared first on Econsultancy.


Read full article on econsultancy.com