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Register to join Econsultancy at Marketing Week Live, 6-7 March

March 6-7 sees Econsultancy taking part in Marketing Week Live at Olympia, London. We'll be hosting some brilliant workshops and talks over the two days, and clientside marketers are all invited to register for free.

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The best digital marketing stats we’ve seen this week

Let’s get cracking with this week’s stats roundup, which includes news about meaningful brands, social responsibility, and organic search.

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How brands in APAC are showing their support for International Women’s Day 2019

International Women's Day 2019, on March 8th, is rapidly approaching and, in previous years, brands have been keen to associate themselves with the worthy causes of women’s rights and gender equality globally.  How are brands in Asia-Pacific approaching it this year?

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Five ways brands can prevent consumers from seeing them as dispensable

Bad news for brands: according to ad agency Havas' latest Meaningful Brands survey, which this year polled over 350,000 individuals in 31 countries, consumers wouldn't care if more than three-quarters (77%) of the brands on a list of 1,800 simply disappeared.

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The best social media stories & campaigns from February 2019

February may be the shortest month of the year, but we've got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter - let's get started.

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Four characteristics shared by digital disruptors

From the impact of machine learning to the potential of augmented reality - digital technologies can revolutionise businesses across a broad range of sectors.

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Should you in-house or outsource paid search?

In-housing is a growing industry trend at the moment with big brands like P&G and Vodafone cutting their agency rosters and taking more of their media buying in-house.

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The perils of using location data

Long before the internet was invented, there existed an adage about the importance of "location, location, location".

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10 of the best digital agency websites

Agencies are often too busy working on other people's digital products to actually sort out their own websites.

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Graduate marketing salaries in the UK fell 7.5% in 2018

The Econsultancy and Marketing Week Career and Salary Survey has revealed that there has been a 0.7% decline in the average annual salary of a UK marketer, falling from £45,895 in 2018 to £45,563 in 2019. 

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Will Tesla succeed with its new online-only sales model?

Consumers are increasingly willing to purchase big-ticket – and physically big – items online, but will they ever be willing to purchase items like cars without leaving the confines of their homes and offices?

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18 smart women in SEO to follow on Twitter

If you're looking to learn more about SEO and also want to add more voices from smart, knowledgeable and empowered women to your Twitter feed, look no further.

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Amazon in Asia-Pacific: A 2019 update

It's been nearly two years since Amazon was poised to launch its B2C ecommerce platform throughout Asia-Pacific. How well has it gone - and should marketplaces and brands still be worried?

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Clicks or bricks? Four digital experts on the future of high street retail

With soaring high street store closures still making the headlines on a regular basis in the UK, the retail and marketing sectors repeatedly grapple with the question: why are high street retailers still struggling to crack multichannel retail?

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Influencer marketing measurement needs to become more strategic

If 2018 was a turning point for influencer marketing (with the ASA signalling a crackdown on bad behaviour), 2019 looks to be the year that the industry makes real progress.

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