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Will Nike’s pandemic digital gains pay off?

Nike's experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.

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30 brands with excellent social media strategies

From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial). Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. With that […]

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PPC: A glossary of terms

As a companion to the Paid Search Best Practice Guide, we present this glossary of terms, which aims to demystify some of the most commonly used terms in PPC while illustrating how the fundamentals fit together.

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A day in the life of… Adam Solomon, Chief Growth Officer at Lotame

Adam Solomon is Chief Growth Officer at Lotame, an unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. We caught up with Solomon to find out more about his average day.

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What we’ve been reading this week

In an effort to provide some headspace on a Friday, the editorial team at Econsultancy has been rounding up their favourite reads from the past week. Here’s a few articles to skim with your afternoon coffee… From around the web: To save British high streets, forget the lost era of retail – and listen to […]

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The state of retail as restrictions ease

The easing of lockdown restrictions means that the majority of retail stores are re-opening again, but the coronavirus pandemic has left a lasting impact on the industry.

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A day in the life of… Sven Lung, CEO at Green Park Content

Sven Lung is CEO at Green Park Content. He previously launched the ecommerce fashion giant BrandAlley.com, which he grew to $200m revenue, and is a former partner at the billion-dollar investment fund Draper Esprit – where he was part of the initial funding round for Graze.com.

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How travel brands can inspire confidence in the sector through content strategy and SEO

With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abroad. How can travel and hospitality brands capitalise on increasing search interest in travel and inspire confidence in the sector?

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A day in the life of… Simon Wilden, Partner, Goodstuff

Goodstuff is described on its website as the fastest growing independent media agency. Partner Simon Wilden joined in 2006 to develop the agency's data and insight offering. We caught up with him to find out what his average day looks like.

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A day in the life of… Harriet Durnford-Smith, VP Marketing & Growth, Adverity 

Harriet Durnford-Smith is VP Marketing & Growth at Adverity, an analytics platform, which, according to its website, delivers "automated data acquisition, simple and powerful visualizations, and augmented analytics of all your data." We caught up with Harriet to find out more about her role.

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How banks can make loyalty more beneficial to customers

If the trend towards the unbundling of financial services is to be reversed, then banks need to make it beneficial for consumers to have a relationship with just one institution.

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Using PEST, SWOT and scenario planning in a crisis

The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential […]

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How Revolution Beauty’s ‘fast beauty’ model has impacted the industry

In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK. What's behind the brand's success and what does it mean for marketing in the industry?

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A day in the life of… Jean-Christophe Conti, CEO of VIOOH

What's it like to work in outdoor advertising during lockdown in the middle of a pandemic? We asked Jean-Christophe Conti, CEO at VIOOH, about his experiences in digital out-of-home over the past few months.

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Seven excellent examples of ecommerce checkout best practice

Once your customer gets to the purchase stage, a good ecommerce checkout experience could make or break the sale. Here's how to make sure yours is the former - complete with some great examples from online retailers.

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Three ways intelligent automation can make smarter marketing decisions

Intelligent automation uses artificial intelligence to gain insights from big data and turn them into action. By implementing machine learning models into automated systems, programmes can crunch data, make decisions and then take action without the input of human beings.

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Seven key stats marketers need to know from the China Internet Report 2020

The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.

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What we’ve been reading this week

From a new Walmart membership scheme, to Le Creuset pans on their shiny new website, via Hollywood’s use of computer game tech, here’s what we’ve been reading this week. From around the web: Recode gives a run-down of Walmart+ – a membership program that’s being touted as an alternative to Amazon Prime. Benefits of Walmart+ […]

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What we’ve been reading this week

We’ve brought back our weekly reading list for those of you marketers and digital professionals wanting to while away your Friday afternoon. Here’s a few articles we’ve been reading this week…. From around the web Introducing the GOV.UK Data Labs – Government Digital Service describes how its data science and user-centred design disciplines are being […]

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Five tips for predicting the future: Covid-19 edition

Covid-19 has changed the world and there is little doubt that its effects will linger even after the worst of the pandemic is over. But precisely what will change? For leaders trying to make decisions about important matters — from product strategy to marketing investment — there has arguably never been a more difficult environment […]

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A day in the life of… Fred Krieger, Founder and CEO of Scoro

Fred Krieger is Founder and CEO of Scoro, which provides work management software – a particularly topical SaaS solution. We caught up with Krieger to find out how the company is adapting.

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Virtual events – How do you replace the real thing without it being bitter sweet?

For those responsible for marketing physical spaces and events, lockdown has been a tough gig. It’s one thing to use digital content and experiences to acquire customers, build brand loyalty or enhance the physical interaction; it’s a different ball game when the ‘main event’ sitting at the centre of the customer engagement is no longer […]

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