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Digital ad growth is slowing: report

According to the latest IAB Internet Advertising Revenue Report, digital ad revenue totaled $57.9bn in the first half of the year, up from $49.5bn in the same period last year, representing growth of 16.9%.

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A day in the life of… Beth Woods, Deliverability Consultant at Ometria

Beth Woods is an email deliverability consultant for Ometria, the customer marketing platform for retailers. We caught up with Beth to find out more about what her role entails… Please describe your job: What do you do? As a Deliverability Consultant, I help retail marketers to make sure that the messages they create get delivered […]

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Digital innovation in customer service: an overview

According to research by Ofcom, the average UK consumer checks their smartphone every 12 minutes of the waking day. This level of ‘digital dependency’ (and 24/7 connectivity) means that consumers are now more demanding than ever before.

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Ecommerce fraudsters are becoming more sophisticated: report

Ecommerce fraud is up according to fraud prevention firm Forter and its 2019 Fraud Attack Index highlights some disturbing trends in the $140bn a year online retail market.

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18+ stats that show how search and SEO are changing

It has been more than two decades since some of the earliest web search engines were launched. Last year, the company behind the world's biggest and most well-known search engine, Google, celebrated its 20th anniversary.

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Is Google’s new BERT technology another nail in traditional SEO’s coffin?

Last week, Google unveiled Bidirectional Encoder Representations from Transformers, or BERT, which Google VP of search Pandu Nayak calls "the single biggest change we’ve had in the last five years and perhaps one of the biggest since the beginning of the company."

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Four strong indicators that your marketing analytics programme will fail

Marketing analytics has been making strong inroads into agencies’ toolkits for the last three years. Machine learning-powered sentiment analysis, predictive analytics, programmatic advertising and a cohort of other AI use cases in marketing are a frequent subject on the lips of CMOs.

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Is social commerce finally taking off in Southeast Asia?

Using social media to drive sales is not new to brand marketers.  It's been over 10 years since Facebook started offering company pages - and nearly 12 years since the first ads appeared on the platform.

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Pharma and medical device firms can play a bigger role in the “journey to care”: report

Over 70% of US consumers researched a prescription medication or medical device online in the past year but pharma and medical device companies are missing out on opportunities to reach them as they navigate the "journey to care".

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A day in the life of… IoT specialist Cameron Worth, CEO & founder of SharpEnd

Cameron Worth is CEO and founder of SharpEnd – The Agency of Things. The agency was named as a ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies 2019 report, sponsored by MiQ. Here’s what his day-to-day looks like, complete with dog pilates… Please describe your job: What do you do? Cameron Worth: I’m the […]

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The best social media stories and campaigns from October 2019

Another month full of social media platform news, stories and campaigns. This month, we've got Twitter, Instagram and Facebook news, plus campaigns from Movember, Domino's and more.

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A day in the life of… Bridie Gallagher, MD of Glass Digital

Bridie Gallagher is Managing Director of Glass Digital, an SEO and digital marketing agency based in Newcastle-upon-Tyne. In this ‘day in the life’, she outlines what she loves about her job, and why she believes her company boasts the best and brightest digital marketing team in the North East. Please describe your job: What do […]

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Why a digital world needs physical retail

There’s no question that digital has disrupted shopper behaviour at a fundamental level and seismic scale; so much so that many shoppers no longer see digital channels as ‘digital’ – they just ‘shop’.

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Neil Perkin on writing his new book, Agile Transformation

Neil Perkin is one of Econsultancy’s most experienced and thought leading consultants. Having just written his second book, Agile Transformation: Structures, Processes and Mindsets for the Digital Age, we caught up with him to ask a few questions about the nature of digital transformation. Why did you write the book? Digital transformation is front and […]

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Can Uber achieve super app status in the US?

Super apps are a fixture in Asia but for all of their success in the East, they haven't caught on in a big way in the West.

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How Movember grew to five million Mo Bros and Sistas

Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.

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What the rise of direct-to-consumer (D2C) brands means for agencies

The explosion of direct-to-consumer (D2C) brands over the past few years has led to a shift in the relationship between brands and consumers. There’s no longer a reliance on traditional stores or other middlemen.

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