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Travel retail needs to embrace omnichannel after Covid-19

The global duty-free and travel retail market was valued at $74.9 billion in 2017, and projected to reach $153.7 billion by 2025, fuelled by the wider growth of the travel and tourism industry.

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Six examples of in-store technology innovations for the Covid-19 era

Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 era. Here are six examples of tech innovations that are being used to improve the in-store shopping experience.

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Navigating what’s next: Five key takeaways for FMCG marketers

Five months into the Covid-19 pandemic, macro trends are emerging in shopper behaviour, communications and brand purpose. How can FMCG brands respond to these in their online experiences and advertising? Jenna Russell, senior strategist at ELVIS, outlines five key points.

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The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250

The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top three priority (PWC, Aug '20). Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the recent digital transformation of Electrocomponents, the impacts of such a transformation, and most importantly how it was done and the role he played at the time as the company's CDO.

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How the beauty industry is using personalisation to build greater brand relevance

The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” - and that a single lipstick can make millions of women look and feel the exact same shade of special.

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A day in the life of… Natasha Bonugli, Principal of Design for EMEA, Unispace

Natasha Bonugli is Regional Principal of Design EMEA for Unispace - a company that specialises in business interior design. We spoke with Bonugli about her day-to-day working life, and how it has been impacted by Covid-19.

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A day in the life of… Patrick Johnson, CEO of Hybrid Theory

Patrick Johnson is the CEO of Hybrid Theory - a digital services partner for brands and agencies. We spoke with Johnson about what his typical working day looks like currently, and how it has been affected by Covid-19.

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Do agencies really need a ‘purpose’?

For agency owners, 2020 has been a mixed bag at best. But now that the worst is (hopefully) behind us and agencies are turning their attention to addressing important issues like positioning, Ben Potter takes a hard look at the nebulous concept of agency 'purpose' - and whether it's really needed at all.

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The Modern Marketing Mindset: how to move from ‘good’ to ‘elite’

Sign up to Econsultancy’s upcoming quarterly briefing on 1st October at 3pm BST/10am EDT to learn from a panel of expert marketing leaders how mindset can transform your career and your organisation.

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The future of social selling and marketplaces is today; how can brands leverage this opportunity?

In just a few short years, shopping journeys have evolved from what was traditionally ‘search, click, buy’ to more continuous cycles of activity. With potentially dozens of different influences going into the decision-making process, consumer journeys are now longer and more complex and often spanning multiple channels. In the words of Instagram’s Director of Product […]

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Social Media Webinar

September 23rd, 2020 | 2pm BST, 9am EST

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10 powerful examples of upselling online

Online, upselling can be a powerful tactic for driving more revenue from a sale. Nikki Gilliland looks at 10 powerful examples of brands using upselling online, and why they are effective.

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How has Covid-19 accelerated trends in customer service?

In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.

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30 brands with excellent social media strategies

From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial). Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. With that […]

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Why now is the time to invest in programmatic OOH

Out of home (OOH) advertising has been one of the hardest-hit channels during the pandemic - but significant recovery is forecast for next year. Jean-Christophe Conti, CEO of VIOOH, a global marketplace for out of home, explains why he believes programmatic OOH will be key to this recovery and to the future of the medium.

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How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising?

During the coronavirus pandemic, many FMCG brands have established new channels and relationships with consumers. How can they use these to gather first-party data and put it to effective use in their advertising and marketing campaigns?

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Do brands and businesses still care about creating communities on social media?

This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and reflects on changes to platforms such as Facebook, LinkedIn and WhatsApp, and their implications for brand community management for brands.

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Six steps for maximising the ROI of a ratings and review program

Strengthening your ratings and reviews program can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers and much more. In fact, nearly half of shoppers say they are less likely to buy from a brand or retailer if they don’t have reviews on their […]

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A day in the life of… Saradha Sethuraman, Ecommerce Business Director at OMG Transact

In today’s ‘Day in the Life’, we catch up with Saradha Sethuraman to talk about her role in-depth, as well as to find out how OMG Transact - a consultancy focused on improving ecommerce sales performance - has weathered the impact of Covid-19.

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A day in the life of… Alice Weightman, founder and CEO of The Work Crowd

The Work Crowd is a platform that connects businesses with vetted freelancers in marketing communications. We caught up with the company’s founder and CEO, Alice Weightman, to find out more about her job, and how the company is weathering Covid-19.

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The changing face of social content

This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.

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