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Join us for Econsultancy Live as we discuss all things ecommerce

Econsultancy Live takes place December 1st to 2nd as a virtual event, and the theme this year is ‘Riding the Ecommerce Wave’. You can visit the event page to view the speaker lineup, the agenda or to purchase an Early Bird Pass.

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How will the new Google Analytics change how marketers approach measurement?

Google's core Analytics product has received a significant upgrade with the release of Google Analytics 4. What does it have to offer marketers, and how will it change the way we approach measurement and attribution?

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Why resale ecommerce is growing in the face of wider retail challenges

The growth of the online resale market was evident long before Covid-19 hit, fuelled by younger consumers turning their back on fast fashion for a more sustainable, affordable, and creative way to shop.

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How scale-up digital brands can use TV advertising: Josh Clarricoats, Managing Partner at Hell Yeah

During the first coronavirus lockdown, the consumption of television and online streaming content soared. According to Ofcom’s Media Nations 2020 report, published in August, people in the UK spent 40% of their day on average watching TV and online video content during the month of April – a year-on-year rise of almost a third. The […]

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A day in the life of… Raj Sabhlok, CEO of Pipedrive

Today's 'Day in the Life' features Raj Sabhlok, the CEO of CRM company Pipedrive. We caught up with Raj to find out what it was like to move to a new CEO role during a pandemic, and how his team is making changes to help customers.

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How company culture and CSR are driving recruitment at RS Components

In recent years, research has increasingly pointed towards the role played by corporate social responsibility (CSR) not only in improving a business’s reputation and making consumers more likely to spend money with it, but in attracting and retaining invaluable talent. According to a 2016 study by Cone Communications, 64% of US Millennials consider a company’s […]

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How cloud kitchens can overcome CX and marketing challenges in an increasingly virtual industry

The food and drink industry is going virtual, with online-only 'cloud kitchens' opening up to serve the booming takeaway market. But in such a competitive space, how can brands benefit from the advantages of being digital-only while also delivering a stand-out customer experience?

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Three ecommerce personalization tactics to boost customer loyalty

The customer journey doesn’t stop once a shopper buys something from your store. When it comes to retaining and reconverting existing customers, it pays to give them the tailored experience they deserve, rather than treating them like one of the crowd every time they come back to your website. In fact, research shows that acquiring […]

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OVO Energy on change management and digital transformation

Back in January, OVO energy acquired SSE Energy Services (SSE plc's household energy and services business). The merging of their marketing and communications teams has been a story of success thanks to a period of digital transformation with help from Optima. As a result, OVO has been able to deliver enhanced customer experiences and foster a more collaborative, creative in-house environment.

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Tech alone won’t change your company

Business advisor and experienced Chief Marketing Officer, Ben Rhodes, shares his approach to transformation, and seizing growth opportunities, in our new digital world.

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A day in the life of… Hero Brown, Founder and Editor of online media brand Muddy Stilettos

Today's 'Day in the Life' features Hero Brown, Founder and Editor-in-Chief of Muddy Stilettos - an online lifestyle website and "urban guide to the countryside" for women outside of London. Here's what she had to say about her day-to-day role and the impact of Covid-19.

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User-centric design and organisational transformation: lessons from the public sector

What can the public sector teach the private sector about agility, transformation and truly user-centric design? Johan Hogsander, Managing Director at Engine Transformation, shares the lessons he has learned from working for the 'biggest business' in the UK.

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Evaluating your commerce technology: A mosaic of opportunity – and why to act now

In light of recent global events, digital commerce has become the main route to market. However, many businesses are accustomed to one technology stack that rules everything, an ecommerce platform that stays for four or five years. Today this is not the case. There is a need for greater agility. Adopting the right technology has […]

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What can retailers expect from Black Friday 2020, and how should they prepare? We asked the experts

We’re rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season, this year it has been amplified tenfold.

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