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The best social media stories & campaigns from June 2019

It’s monthly social media roundup time again and we’ve got campaigns from Nike, Sprite and Mastercard as well as updates from Instagram, Pinterest, LinkedIn and more. With no further ado let’s get into it… (Remember that Econsultancy subscribers can check out the Social Quarterly, as well as our Social Media Best Practice Guides) Pinterest further […]

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A day in the life of… Director of Operations at Croud

Katherine Sale is Director of Operations at Croud London, a global digital marketing agency with the world’s first crowd-sourced network of digital experts. We caught up with Sale as part of our ‘Day in the Life’ column to find out what life at Croud is like and what her job entails. If you would like […]

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How ecommerce merchants can prepare for PSD2

Panic everyone, we have another GDPR – well not quite. PSD2 (Revised Payment Services Directive) is coming into force on the 14th September and aims to set a standard for fraud prevention and transparent online payments across the EU, much like the new data regulation that came into effect last year.

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How performance marketing managers can avoid extinction in an automated age

We’re in an era of great change within the performance marketing landscape as more and more of what a performance marketing manager would do on a day-to-day basis is becoming more automated by Google and Facebook.

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15 excellent examples of content design & UX on travel websites

The online travel industry is big business. In a recent report, The Association of British Travel Agents (ABTA) found that four in five people in Britain chose to book their holidays online in 2018.

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GrubHub’s “fake website” fiasco highlights the importance of digital know-how

Food delivery service Grubhub found itself under fire after it was reported that the company and Seamless, a subsidiary business, had purchased more than 23,000 domain names to launch microsites for restaurants that it has relationships with.

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How to successfully promote a Learning Management System (LMS) within your organisation

Investing in a Learning Management System (LMS) for your organisation is a great way to promote internal learning and development, and make extra training opportunities available to your workforce that will be there whenever they have the desire to learn.

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Influencers discover that launching their own brands is fraught with risk

A growing number of influencers are opting to cash in on their followings by launching their own brands instead of charging established brands to promote their wares. The potential rewards are huge.

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ICO’s £183m British Airways fine suggests the GDPR has teeth

In the run-up to its effective date, companies invested significant amounts of time and money in an effort to comply with the GDPR, but questions have remained about the sweeping EU data protection and privacy regulation.

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What does EU Article 17 (13) mean for content marketing?

If you’re a content marketer or content creator in the UK, you may have heard about a controversial EU directive known as Article 17 (previously referred to as Article 13 in draft).

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The eight factors that define a data-driven retailer

The largest disruptor in retail is consumer expectations. Empowered shoppers increasingly require convenience, immediate gratification, and exceptional experiences during their journey.

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Addressing the skills shortage for UK tech companies outside London

In recent years, businesses have made vast changes by adapting their applications and infrastructure to the cloud, or off-site to create scalability, on-demand computing and cost reductions.

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Media insourcing isn’t for every brand – and here’s why

Marketing organisations are in a permanent and continuous state of change. Leaner and more agile operating models are being established to meet expectations of more personalised and relevant communications.

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Should retailers embrace returns culture?

By one estimate, returns cost retailers around the world more than half a trillion dollars a year; by another, that amount will soon exceed a trillion dollars a year.

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