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What makes a challenger brand? (Four key characteristics)

A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.

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What’s the secret of great training? Time.

What’s the most important ingredient in a successful training programme? And by successful, I mean training that actually results in learning that embeds new skills and behaviours. Obviously, the right trainer is critical, as is an appropriate learning environment and relevant and engaging course content. But I’d say that the most important element is the […]

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The state of omnichannel marketing in Singapore

Econsultancy recently surveyed hundreds of marketers across Southeast Asia to find out how far they are along their omnichannel journey. Here are how marketers in Singapore compare with their regional neighbours.

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Marketers, it’s time to grow up and talk to Finance

"Finance, strange ghastly people who float into the office and slam the brakes on our marketing plans. They are ‘The Man’ and they are always keeping us down. They refuse to see the value in what we do. Cutting budgets and demanding the same results with less money."

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How mobile payment is changing offline UX

This week, the first ever cashierless store opened in the UK: a Sainsbury’s Local supermarket that is experimenting with using the brand’s Scan, Pay & Go smartphone technology instead of tills and cashiers.

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25 brilliant examples of Facebook brand pages

What makes a brilliant Facebook page in 2019? Merely being present? Great video content? Full utilisation of Facebook’s page tools?

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Seven not-for-profit websites with great UX

Not-for-profit organisations and charities are not always known for their outstanding UX, or indeed great design, when it comes to their websites.

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The best Asia-Pacific digital marketing stats from April 2019

In this month’s round-up of digital marketing stats from Asia Pacific, we’ve got some interesting findings on online video, local versus global brands, real-time marketing and more.

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A day in the life of… the Founder of Up Hotel Agency

David Ohandjanian is founder of both Adao, a digital agency, and Up Hotel Agency (which offers full service hotel internet marketing and development).

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How global brands in Southeast Asia are promoting Mother’s Day in 2019

Mother's Day is a somewhat difficult holiday for brand marketers in Southeast Asia (SEA). Some countries celebrate on the second Sunday in May, like much of the rest of the world, but others, like Thailand and Indonesian, have their own Mother's Days later in the year (August and December, respectively).

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How digital is shaping customer experiences in the beauty industry

The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer enough to succeed, it seems, as consumers become increasingly demanding and more digitally-savvy than ever before.

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What makes a challenger brand? (Four key characteristics)

A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.

The post What makes a challenger brand? (Four key characteristics) appeared first on Econsultancy.

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In push to rein in tech companies, lawmakers target dark patterns

Ethically questionable tactics companies use to get users to take specific actions those users might not really want to take might soon be illegal under certain circumstances if US lawmakers have their way.

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