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A day in the life of… Ian Lowe, VP Marketing at Crownpeak DXP

Ian Lowe is VP of Marketing at Crownpeak. If you don’t know what a Digital Experience Platform (DXP) is, then read our handy explainer. We caught up with Ian to ask the usual questions and get an insight into his working life. Please describe your job: What do you do? Ian Lowe: I’m the VP […]

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How to measure marketing in a world without cookie-tracking

Ready or not, the cookie crackdown is in full effect. The cumulative effect of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection (ETP) on Firefox, and more granular third-party cookie blocking on Chrome are making measuring digital marketing activities increasingly difficult.

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As app-ads.txt enforcement begins, what marketers need to know

Ad fraud is a huge problem that some estimate is responsible for billions of dollars in wasted ad spend every year. In an effort to combat ad fraud, the IAB in 2017 finalized a specification for ads.txt, a new standard for fighting inventory spoofing and unauthorized sellers.

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How can companies prepare for subscription fatigue? Here are five ways

Of the business models that have thrived on the internet, arguably none has been as successful as the subscription business model. Thanks to this, seemingly every type of product or service, from movies to clothing, can now be purchased through subscription services and there is little doubt that the model is here to stay.

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Five things you need to know about the CCPA, California’s GDPR-like law

In less than five months on January 1, 2020, a landmark consumer privacy law will go into effect in California. The California Consumer Privacy Act, or CCPA, has been likened to the GDPR and is similar to the sweeping EU law, at least in spirit.

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It is now the top marketing metric, but what does “customer satisfaction” mean?

According to a study conducted by the University of Technology Sydney (UTS) Business School and published in the Journal of International Business Studies, customer satisfaction is now the most important marketing metric today, influencing over half (53%) of all marketing mix decisions.

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A day in the life of… Patrick J. Moorhead, CMO of B2B pricing platform Pricefx

From advising marketers to spend time with Sales, to setting his own goals for stress management, Patrick J. Moorhead offers a sagacious insight into life as CMO at Pricefx. If you want to take part in this feature, get in touch. Please describe your job: What do you do? Patrick J. Moorhead: I oversee global […]

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Sign of the times: clothing rental service Le Tote is buying luxury retail chain Lord & Taylor

In what is perhaps one of the starkest examples yet of the digital disruption that has upended retail, upstart online clothing rental subscription service Le Tote is buying luxury retail chain Lord & Taylor from Canadian retail group Hudson's Bay Company in a deal worth $100m.

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Generic isn’t good enough: The fight to find your market niche

If one thing’s certain about your competition, it’s that they’ll never stop coming. They’ll always be catching up, pushing further, looking at the best things about your business and trying to do them even better. Which is why, whatever industry you’re in, carving out your own niche really matters.

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A day in the life of… Matthew Baier, CMO/COO of headless CMS Contentstack

We’ve got a trio of acronyms in today’s ‘day in the life’ as we chat to the CMO & COO of Contentstack, a CMS (content management system). Matthew Baier was trained as an astrophysicist and has worked at some of the biggest software companies in Silicon Valley. Let’s hear more about what his average day […]

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Six ways marketers can fight location-based ad fraud

According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.

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How CPG brands are getting closer to consumers to collect first-party data

Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others.

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Do SEOs agree on Google ranking factors? How much do links and keywords matter? And what has changed since 2009?

What are the most important Google ranking factors for SEO? Look up this question (on Google, naturally) and you’ll find a wide array of different articles each claiming to have THE definitive answer on what you need to pay attention to in order to rank highly in search.

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What’s in a name: do brands need a CMO?

Marketing has never been as wide-ranging, complex and important an activity for companies as it is today, which one might assume means that the role of Chief Marketing Officer or CMO has never been of greater value. But a growing number of brands are actually deciding to eliminate the position.

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A day in the life of… Jenny Quigley-Jones, CEO & Founder, Digital Voices

Jenny Quigley-Jones is CEO and Founder of Digital Voices, an agency that specialises in YouTube content campaigns. As an alumnus of Google and someone scaling a startup, Jenny is perfectly placed to give our readers some practical advice on video and leadership. Here’s a day in her life… Please describe your job: What do you […]

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With cookies under attack, the IAB Tech Lab calls for new tracking standards

From Apple's Intelligent Tracking Prevention (ITP) in Safari to Mozilla's Enhanced Tracking Protection (ETP) in Firefox, cookies, the primary means through which marketers track consumers on the web, are under attack.

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A day in the life of… Rasmus Skjoldan, CMO at Magnolia CMS

Rasmus Skjoldan is CMO at Magnolia. In this ‘day in the life’ interview he reveals why he thinks execs cover themselves in myriad KPIs, how he does competitor research on planes, and why he loves ultra-niche marketing. Let’s find out more… Please describe your job: What do you do? Rasmus Skjoldan: I’m the Chief Marketing […]

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Influencers say Instagram’s ‘like ban’ has resulted in lower engagement and follower growth

Instagram's ongoing experiment involving the removal of like counts from posts appears to be well-received by some consumers who say that they feel the Instagram experience is more enjoyable without the metric. But what's potentially good for mental health has sparked influencer fears over demetrication -- fears that early data suggests might be justified.

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Tactical innovation: How marketers can succeed among evangelists and sceptics

In 1994, the success of Dumb & Dumber (Box office close to 250M USD) had a lot to do with the performance of Jim Carrey. In that same year, John Travolta made an iconic comeback from a career slump with his portrayal of Vincent Vega in Pulp Fiction (box office 220M). I think it would […]

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Does Puma’s new NYC flagship store deliver on its experiential retail promise?

Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609.

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