I stumbled on this article from Twitter and after a chuckle, I had to post about it, both because it’s a great necessary idea, but with a great funny factor to me. Essentially after seeing foreign brand names getting their pronunciations slaughtered in countless reality shows, hip and pop songs and of course on Youtube (without forgetting obnoxious people at the mall), enter Speak Chic! For $1.99 please make sure that if you are obnoxious enough to bash people ears in with the brand names you own, at least you are pronouncing it correctly!
All jokes aside, this is a great idea and the app is designed by Rebelle a mobile app company founded by Monique Woodard whose main audience are fashion aficionados and insiders who might not always be up on the correct pronunciation for the latest names to make their appearance in the business. The app allow users to “quickly and discreetly search for the correct pronunciation, read the phonetic spelling, and listen to the audio”. Makes sense to me!

Afriapps developer Andrew Mugoya is back at it again with a new book offering some designing help to app developers. Titled “Help! I am a developer with no clue about design”, the book aims to help developers integrate minimal design elements to make their apps acceptable not only to the Afriapps app store but also potentially the Android Market. Mugoya draws from his experience running Afriapps and having to reject badly design apps to offer tips that will ” will not turn developers into killer designers, but they will hopefully ensure users are not turned away from apps/sites due to woeful designs”. In combination with my previous post about