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6 Spookily Effective Halloween Social Media Campaign Tricks

Come October and brands plunge right into marketing their products and services for Halloween. According to the National Retail Federation,Halloween spending peaked at $9.1 billion in 2017 and it's expected toreach up to $9 billion this year. Shoppers spend their money on decorations, candy, costumes and even the odd visit to a haunted house.

The best Halloween campaigns in 2017 featured clever storytelling with a heavy focus on video. This year - still unclear. So, here are just a few tricks (as well as treats) you can put in your bag to create a great social media campaign for your brand.

3 Reasons Why You Need Instagram Stories Templates (and How to Create Your Own)

There are so many social media trends and features emerging continuously. It’s hard to keep up, right?

One of those features is Instagram Stories. Despite the new Instagram format launching over two years ago, many companies are wondering how to use it effectively — or wondering whether it’s worth their time, altogether.

My answer for the latter is simple: Instagram Stories are definitely worth your time. Why? Because the grand majority of active Instagram users watch and create them every day!

In this guide, we’re sharing how Instagram Stories templates can help you to create branded content without the time-consuming process — and the constant twitching over the “publish” button while wondering whether your new snap will resonate with your audience.

How to Make Sense of Social Media Data and Show ROI for Your Time?

Ask any marketer what their biggest pain point is, and the majority will tell you it's measuring ROI from social media.

It's not that there's a shortage of social media data. Most networks provide a stack of insights and metrics. It’s deciding what data you need and then reporting it in a meaningful way to key stakeholders.

If that's you, then stay tuned.

In this article, you'll discover what goals and metrics you can gather and report on so that everyone can see the ROI of your social media efforts.

How Far Ahead Should You Schedule Your Social Media Posts?

As a marketing manager or a small business owner, you're responsible for planning your brand's social media content. But how far in advance should you schedule your social media posts?

It's one of the questions that we get asked here at Sendible HQ. And we completely understand why!

So, how far, is too far, when it comes to scheduling social media posts?

In this article, we'll take a look at the pros and cons of scheduling and help you decide how far ahead to plan your content.

Facebook Tagging Is Back in Sendible (Plus Tagging LinkedIn Pages and Hashtag Volumes)

Brilliant news! As of September 2018, tagging Facebook Pages is once again available on Sendible. We introduced Facebook tagging back in 2016, but this feature was temporarily taken away from all developers due to Facebook's efforts to tighten its rules after the Cambridge Analytica scandal.

We are glad to announce that this feature is now back, and it's better than ever!

You can now tag business Pages for Facebook and LinkedIn, in addition to Twitter. Plus, hashtags for Twitter and Instagram now display search volumes!

With social media platforms becoming increasingly pay-to-play, any small adjustment to your organic posts can make all the difference. The ability to tag other pages and using hashtags is a great way to increase your reach, so implementing our new tagging features was an important task for our team!

Tagging Pages is available to all users on all plans--all you need to do is have an active Sendible account, add your social media pages and off you go!

Marketing digital. Making results.