News

There are no articles in this category. If subcategories display on this page, they may have articles.

08 November 2018

7 Photo and Video Tools for Creating Engaging Social Media Graphics

Looking to get your brand noticed on social media?

Then it's time to up your game and improve your visual content with impressive images, animated GIFs, and captivating videos.

Not sure where to start?

In this article, you'll discover the best tools for creating stunning social media graphics to attract and engage your audience. These are:

Canva (templates for social media graphics)
GIPHY (GIFs and videos) - jump ⬇️
Adobe Spark (photos, videos and landing pages) - jump ⬇️
Lightroom and Photoshop CC (photo editing and templates) - jump ⬇️
Lumen5 (video from text-heavy content like blogs) - jump ⬇️
Animoto (video focused on animation and visual content) - jump ⬇️
CloudApp (photos and videos from screen recordings) - jump ⬇️
Plus, websites for sourcing royalty-free stock photos like Unsplash and Pixabay - jump ⬇️

Social Media for Restaurants: 6 Tips to Make Your Profile Sell Like Hotcakes

Do you want to create exciting content for your restaurant’s social media account? You know, the type of content that will grow your following, generate more bookings, and drive more eyeballs to your delicious menu.

To make that possible, you’ll need to be using social media effectively.

That’s tricky, though. The restaurant industry is thriving and there are hundreds of new eateries popping up everyday. And, with over 660,000 restaurants operating in the U.S. alone, you might be questioning how you can stand out.

In this guide, I’m sharing exactly that - with the low-down on using social media for restaurants to make your social profiles sell like hotcakes.

BrightonSEO: What Can a Social Media Marketer Learn From Going to an SEO Conference?

As much as it may hurt to hear it, social media is not the be-all and end-all for brands. Every company is different, and essentially, requires not only a different strategy but also a solid understanding of its target audience and which of the used marketing channels are performing. That means you may have to look beyond social media to bring success to a brand and this is where understanding SEO comes in handy.

If we look through the content marketing prism, social media is a content distribution channel. Yes, we want it to grow into a space where engagement and delight prevails, and customers happily share their experiences, but for the majority of brands, that's still a bridge they need to cross.

BrightonSEO may not ring any bells if you aren't into search marketing, but it's one of the most successful marketing conferences in Europe. The event started in the attic of a pub as the brainchild of Kelvin Newman (the founding organizer) and a bunch of marketers. Since then, it’s grown significantly, into what is now a 4000+ attendee conference that takes place in the seaside city of Brighton in the United Kingdom, just south of London.

As attendees, we soaked up the knowledge and compiled the most valuable takeaways from the talks, presented by CMOs, digital agency owners and talented marketing professionals challenging best practices and running experiments.

New Instagram Features for Interacting With Your Followers and Other Brands

Instagram is growing at a rate of knots and recently passed the 1 billion active monthly user mark.

But that's hardly surprising. It's such a fresh and vibrant platform compared with the older social networks, and it always offers new ways for people to share content.

When you look at all the new features this year alone, you can see why it's becoming more and more popular.

If you want to grow your following on Instagram, you're in the right place.

In this article, we'll show you the new Instagram features that'll help you interact with your followers and keep them coming back for more, so you can grow your brand.

6 Spookily Effective Halloween Social Media Campaign Tricks

Come October and brands plunge right into marketing their products and services for Halloween. According to the National Retail Federation,Halloween spending peaked at $9.1 billion in 2017 and it's expected toreach up to $9 billion this year. Shoppers spend their money on decorations, candy, costumes and even the odd visit to a haunted house.

The best Halloween campaigns in 2017 featured clever storytelling with a heavy focus on video. This year - still unclear. So, here are just a few tricks (as well as treats) you can put in your bag to create a great social media campaign for your brand.

Marketing digital. Making results.