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06 December 2018

Social Media Marketing for Financial Services: How to Get More Paying Customers in 8 Easy Steps

It can be tough to create effective and engaging content on social media.

...That’s especially true if you’re an insurance, banking or finance company.

Why? Because there are lots of terms and conditions your customers need to comply with, and you often need long-term commitments from them. That leads to lengthy and complex sales processes that might take a couple of weeks for your audience to go from follower to customer.

(It’s not as quick or easy to sell finance-related products as a hairbrush, for example.)

How does that length sales process work on social media: A place where people want bitesize content and to browse for fun?

In this blog post, I’m sharing the answer—along with examples of finance brands using social media as inspiration to fuel your own strategy.

Looking for New Ideas? Try These 11 Social Media Experiments and Growth Hacks

As a social media manager, it's not all memes and fluffy kittens.

Shock!

You have marketing goals, too. And while some days are a stroll in the park, others feel like you're going around in circles and can't get any traction whatsoever.

Head. Wall. Bang!

Don't despair, dear marketer, because we've got just the tonic to get you back on track. After much headbanging, we have 11 social media experiments you can try.

But before you dive in, there's a couple of warnings to heed:

Don't try everything on the list at once. Read through and pick out a few that look promising for your situation. Then make a plan of how and when you'll implement them.
Take stock of your current position. Trying new things and experimenting is fine, but unless you have a benchmark, how will you know if you've improved?

Each social media experiment below will need its own measure. For example, if you want to increase your engagement on Instagram, you need to know what your current levels are and what your goal is.

How to Use Twitter Lists for Lead Generation, Influencer Marketing and Beyond

Twitter is likely to already play a huge part in your day-to-day role. The platform can be used for networking, lead generation and connecting with industry influencers, but are you really using it to your full advantage?

For many marketers, their answer to that question is “no”... Even if they don’t realize it.

Twitter has several lesser-known features you can use to boost your productivity on the platform, and generally make your life that little bit easier.

One of those are Lists - a tool that allows marketers to stay on top of the hundreds of accounts they’re following, and use the information being published to their advantage.

Here’s how you can use Twitter Lists effectively - whether it’s for lead generation, influencer marketing or beyond.

7 Photo and Video Tools for Creating Engaging Social Media Graphics

Looking to get your brand noticed on social media?

Then it's time to up your game and improve your visual content with impressive images, animated GIFs, and captivating videos.

Not sure where to start?

In this article, you'll discover the best tools for creating stunning social media graphics to attract and engage your audience. These are:

Canva (templates for social media graphics)
GIPHY (GIFs and videos) - jump ⬇️
Adobe Spark (photos, videos and landing pages) - jump ⬇️
Lightroom and Photoshop CC (photo editing and templates) - jump ⬇️
Lumen5 (video from text-heavy content like blogs) - jump ⬇️
Animoto (video focused on animation and visual content) - jump ⬇️
CloudApp (photos and videos from screen recordings) - jump ⬇️
Plus, websites for sourcing royalty-free stock photos like Unsplash and Pixabay - jump ⬇️

Social Media for Restaurants: 6 Tips to Make Your Profile Sell Like Hotcakes

Do you want to create exciting content for your restaurant’s social media account? You know, the type of content that will grow your following, generate more bookings, and drive more eyeballs to your delicious menu.

To make that possible, you’ll need to be using social media effectively.

That’s tricky, though. The restaurant industry is thriving and there are hundreds of new eateries popping up everyday. And, with over 660,000 restaurants operating in the U.S. alone, you might be questioning how you can stand out.

In this guide, I’m sharing exactly that - with the low-down on using social media for restaurants to make your social profiles sell like hotcakes.

Marketing digital. Making results.