First to market:
Bottom line: If you are offering a great service, and customers catch on and engage with your service, it is unlikely that they’ll jump ship when someone else comes by who’s offering exactly what you are offering with a better looking skin on it.
User Experience Design trumps Graphic Design:
You may not want to hold up the product because of the graphic design side of things but user experience is everything. If you’re going to spend time on design, spend as much of it as you can on getting aspects of user experience and user interaction just right.
Mobile Web Rules in Africa Design Specifically for it:
[...]It would be wise to invest in creating a custom site for mobile, or making your website mobile friendly. As far as web design for mobile goes, the cardinal principle is to minimize. Minimize on the number of graphics you have, minimize on the number of actions a user needs to do or number of pages it takes to accomplish a task.
I ran into this recent article from the sharp African Tech Evangelist Robert Alai discussing the topic of African tablets with Professor Ndubuisi Ekekwe, an inventor who holds a patent on a microchip used in minimally invasive surgical robots. I’ve first heard about African tablets earlier this year around June from this Engadget article about the Way C, dubbed the First African Tablet (which as with any “First” proclamation is subject to challenge), which pleasantly surprised me as I wasn’t aware of any such initiative being started on the continent. That was the work of Verone Mankou, a 25 year old Congolese entrepreneur and the news soon made the rounds on Twitter, with good coverage in local newspapers and French media.
What was even surprising to me was the mini controversy that soon followed as some critics questioned the “African” epithet in African Tablet due to the fact that even though the tablet was designed by an African, it was manufactured in China. I did not see the point of such an argument, iPhones are manufactured in China, yet they are not called Chinese phones. I guess the point of that argument could be more targeted at the fact that no new component was created by an African and the tablet is just assembled from existing components but that point is still moot with me. I am more encouraged by the fact that a tablet is being brought to market by an African, for the African market, than in how it is made. This is a starting point and it is needed. The Chinese started with R&D, Repatriated and Duplicate, and knowing how to reverse engineer can be a good starting point to innovation.
So when I read Robert’s article, I learned two new things: first that I was not the only one feeling that way, and second that there were other African tablets being released (Kaboo by a Kenyan, and Encipher/INYE by a Nigerian, Nigeria has also the Ovim tablet). Robert writes that:
Some of the claims from the pundits and journalists were that the Kenyan, Nigerian or Congolese could not have launched or managed to design a tablet so soon without 2 or so years of R&D. Most of these arguments were lame and just brought out the stupidity of the bloggers, pundits and journos. They forgot that many Africans have created far greater ideas without having to go the formal way of innovation.
Harsh terms but it illustrates the irritation that these arguments did indeed evoke in me. In the video accompanying the article, Robert discusses that issue with Professor Ndubuisi Ekekwe, dubbed by Robert as “one of the great young African minds out there”, and Professor Ndubuisi agrees:
He wondered why Africans should be forced to produce new processors, screens and other parts of a tablets while others have already done so. Ndubuisi is of the opinion that to create some of these ideas you just need to know how to assemble a product, make it look African and solve African problems. Africans need not reinvent the wheel.
In my computer science curriculum, this was one of the mantras that was stressed and oft repeated: “Do not re-invent the wheel” so creating a tablet from existing components totally makes sense to me. I hope these initiatives do indeed capture the market and grow because tablets can be used in Africa for example at the education level, and this is one of the goals of Project Elimu, an open source SaaS School Administration & Management initiative by Coders4Africa, the non profit I work with. Having tablets mass adopted and incorporated in the African public psyche the way mobile phones are is key in ensuring that we can create solutions that make sense in our context.
My name is Abou Kone and i am primarily a Front End Developer, I freelance when I can through Index Dot LLC, a web development shop and I am currently a Senior Application Developer at Salsa Labs. Framework-wise I have dabbled in a little bit of everything but mainly J2EE and LAMP/WAMP stacks have been my primary environments. I have taken a keen interest lately in Mobile development using Javascript based frameworks such as Sencha Touch or Titanium. I was also bitten by the entrepreneurial bug and when I have free time, I am working on a couple of apps (Nouchi.Mobi), to expand on my skills mainly and try out new ideas and concepts. I am originally from Ivory Coast/Cote d'Ivoire, thus the title of my blog. I keep a sturdy interest in the ICT developments happening worldwide, gadgets, music specially old roots reggae and video games (FIFA Soccer & MW). This blog is a way for me to document the discoveries/solutions I come up with through my programming and also discuss wider dev/geek related news. Hope you enjoy it as much as I do and do not hesitate to get in touch.
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