Afriapps developer Andrew Mugoya is back at it again with a new book offering some designing help to app developers. Titled “Help! I am a developer with no clue about design”, the book aims to help developers integrate minimal design elements to make their apps acceptable not only to the Afriapps app store but also potentially the Android Market. Mugoya draws from his experience running Afriapps and having to reject badly design apps to offer tips that will ” will not turn developers into killer designers, but they will hopefully ensure users are not turned away from apps/sites due to woeful designs”. In combination with my previous post about website design tips for the African market, it’s a general consensus that in African software development, design if very often given the last place whereas it is a crucial element in making a product successful when well exploited. I would definitely encourage developers to read and learn from both sources in order to better their product and make them more competitive.
First to market:
Bottom line: If you are offering a great service, and customers catch on and engage with your service, it is unlikely that they’ll jump ship when someone else comes by who’s offering exactly what you are offering with a better looking skin on it.
User Experience Design trumps Graphic Design:
You may not want to hold up the product because of the graphic design side of things but user experience is everything. If you’re going to spend time on design, spend as much of it as you can on getting aspects of user experience and user interaction just right.
Mobile Web Rules in Africa Design Specifically for it:
[...]It would be wise to invest in creating a custom site for mobile, or making your website mobile friendly. As far as web design for mobile goes, the cardinal principle is to minimize. Minimize on the number of graphics you have, minimize on the number of actions a user needs to do or number of pages it takes to accomplish a task.
I ran into this e-book totally by mistake, but nothing happens by coincidence in my book so here you go. It’s an e-book by Andrew Mugoya and you can download it from here on the AfriApps marketplace, which if you didn’t know offers great apps written African Developers.
Here is a synopsis of the book by the author himself:
African technology is in an exciting and vibrant phase with many talented developers and an unprecedented access to global markets.
However, this is not a situation unique to Africa. App development has exploded all across the world. What this means for African developers and entrepreneurs is that they are not only competing for the same global market but also facing stiffer competition for their local markets.
To be able to compete in this new world – to be able to survive – African developers and entrepreneurs will need to understand and adapt to this reality.
‘African Apps in a Global Marketplace’ is a useful read for African app developers or anyone interested in the state of the African app industry. It presents the reader with the points to consider in taking their app from a simple and fun idea into a product that can be successful globally. From conceptualisation to design, funding and marketing. Most importantly, it informs on how African apps can stand out in the crowded global marketplace.
I will definitely give it a read myself and will post a review as soon as done. Congratulations and thanks to the author, the literature is definitely needed on the African development market.
Comparison between Kenya and South Africa. Image by @mariskaza
I’d like to direct you to this article by Mariska Du Preez titled “Mobile Technology: a comparative view between Kenya and South Africa“. Some hard numbers are given from research on the mobile market in both coutries, as well the state of the developer communities. With populations roughly equal (42 M Kenyans to 50M South Africans) mobile penetration is way ahead in SA (84 % to 56%), and what’s interesting was the labor force statisticsw which reveals that for all the advances and investment made in ICTs Kenya is still primarily an agriculture driven economy with a labour force composed of 75% of agricultural workers compared to 25 % of mixed Industry and Services. This highly contrasts with South Africa where only 9% of the labour force comes from agriculture while Industry by itself brings 26% of the force and services a whopping 65%. Interestingly both countries have about the same ratio of internet users (4.2M to 6.8M) and data is substantially cheaper in Kenya while smartphone penetration is still weak.
Du Preez makes some interesting parallels about the developer communities in both countries, for example:
Lots of young Kenyan obtain their degrees overseas and bring those skills back home
South Africans on the contrary obtain their degrees locally then go overseas to gain international experience
Kenyan developers are very “local solutions/socially” oriented while South Africans are more commercially and internationally driven. Erik Hersman founder of iHub in Nairobi dubs a globalized/regionalized focus amd gives Kenya an edge in mobile, not web innovation.
Kenya smartphone penetration is very weak, so most developers develop for feature phones. Telling statistics, Mocality, a business listing app with 67000 member accounts about 2% of combined Apple RIM and Android usage (150 000 member businesses and 21% Android traffic as of November 2011 thanks to a clarification from Stefan Magdalinski).
Update 12-13-2011: As Stefan Magdalinski remarked out in the comments, take the stats with a grain of salt as they date from 18 months ago as of December 2011 and Kenya is a rapidly changing market. He also pointed out that Mocality now has 150000 member businesses and sees 21% traffic from Android devices as of November 2011
I ran into this recent article from the sharp African Tech Evangelist Robert Alai discussing the topic of African tablets with Professor Ndubuisi Ekekwe, an inventor who holds a patent on a microchip used in minimally invasive surgical robots. I’ve first heard about African tablets earlier this year around June from this Engadget article about the Way C, dubbed the First African Tablet (which as with any “First” proclamation is subject to challenge), which pleasantly surprised me as I wasn’t aware of any such initiative being started on the continent. That was the work of Verone Mankou, a 25 year old Congolese entrepreneur and the news soon made the rounds on Twitter, with good coverage in local newspapers and French media.
What was even surprising to me was the mini controversy that soon followed as some critics questioned the “African” epithet in African Tablet due to the fact that even though the tablet was designed by an African, it was manufactured in China. I did not see the point of such an argument, iPhones are manufactured in China, yet they are not called Chinese phones. I guess the point of that argument could be more targeted at the fact that no new component was created by an African and the tablet is just assembled from existing components but that point is still moot with me. I am more encouraged by the fact that a tablet is being brought to market by an African, for the African market, than in how it is made. This is a starting point and it is needed. The Chinese started with R&D, Repatriated and Duplicate, and knowing how to reverse engineer can be a good starting point to innovation.
So when I read Robert’s article, I learned two new things: first that I was not the only one feeling that way, and second that there were other African tablets being released (Kaboo by a Kenyan, and Encipher/INYE by a Nigerian, Nigeria has also the Ovim tablet). Robert writes that:
Some of the claims from the pundits and journalists were that the Kenyan, Nigerian or Congolese could not have launched or managed to design a tablet so soon without 2 or so years of R&D. Most of these arguments were lame and just brought out the stupidity of the bloggers, pundits and journos. They forgot that many Africans have created far greater ideas without having to go the formal way of innovation.
Harsh terms but it illustrates the irritation that these arguments did indeed evoke in me. In the video accompanying the article, Robert discusses that issue with Professor Ndubuisi Ekekwe, dubbed by Robert as “one of the great young African minds out there”, and Professor Ndubuisi agrees:
He wondered why Africans should be forced to produce new processors, screens and other parts of a tablets while others have already done so. Ndubuisi is of the opinion that to create some of these ideas you just need to know how to assemble a product, make it look African and solve African problems. Africans need not reinvent the wheel.
In my computer science curriculum, this was one of the mantras that was stressed and oft repeated: “Do not re-invent the wheel” so creating a tablet from existing components totally makes sense to me. I hope these initiatives do indeed capture the market and grow because tablets can be used in Africa for example at the education level, and this is one of the goals of Project Elimu, an open source SaaS School Administration & Management initiative by Coders4Africa, the non profit I work with. Having tablets mass adopted and incorporated in the African public psyche the way mobile phones are is key in ensuring that we can create solutions that make sense in our context.
From VC4Africa, the winners of the recent Startup Weekend in Accra with their app Dropifi (not be confused with this Dropify, or this one for that matter):
“Dropifi is a messaging platform that seeks to bridge the relationship gap between visitors to a website and the business owners. Many websites, if not all, have a means of reaching-out to them, most have “contact us” forms and some provide address and location. The contact forms, when filled our correctly, are usually routed to the mail clients of the business owners. Traditional email clients are not designed to extract intelligence from the messages received.
Mail plug-ins such as Rapportive give more information about the contact, other tools like Olark and GetSatisfaction engage the visitors to provide them answers they might be looking for. However, most of these tools have too many features for small businesses. The complex user interface design hides essential features from enterprise users. Dropifi seeks to provide the essential features for (both) small and large-scale companies to build relationships with their site visitors.”
Head over to one of my favorite African related site on the net to check an interview with Togolese entrepreneur and developer Tiyab Konlambigue who created Nomad, an Android app “that allows users to have a digital and social life asynchronously thorugh the Oasis server” (Finalist of the Android Developer Challenge for Africa 2011 competition). I like these “From-the-horse’s-mouth” interviews because they allow you to get a first hand account of the situation on the ground and I learned quite a bit about the business, internet, mobile and software environment in Togo. Highlights:
Internet in Togo is still too expensive for most people although increased bandwith and cheaper prices seem to be on the horizon.
Main mobile carriers are TogoCel and Moov.
“Self-entrepreneurship is almost nonexistent in Togo”, but the scene is slowly building up with the first edition of the Lome Barcamp in November 2010.
Small development companies like MMS (Multimedia Mobile Strategies) who created the Togolese ToietMoi (YouAndMe) social networking web app.
IngeniousLabs incubated with Mcom Multicartes which helped them expand in mobile development
Other apps IngeniousLabs have created include Contacts Converter which converted Togolese phone numbers from 7 to 8 digits on user’s phones following the country’s update to 8 digits phone numbers, and ‘African Music Box – The Savanna’, an edicational app that showcases the African savanna as an example of their intention to create purely African content.
From a technical point of view, Tiyab explains their choice of Android in the following terms:
[...]we believe in it will succeed and will be a good substitution to personal computers in Africa. It is mobile, affordable, easy to configure, has a free SDK, policy facilitation and openness on the African continent by Google and Samsung[...]
Also of note is the asynchronous model Nomad and Oasis are built upon, visit the site for more details but to make a long story short:
Nomad is an beta Android application that allows you to communicate over a private or public social network called Oasis. It allows you to create digital snapshots with your camera or your photo gallery, share and comment it with your friends and the world from your Smartphone.
The particularity of Nomad is its ease and its asynchronous management of data. Imagine you are in an area without network coverage, or imagine that you have access to the Internet periodically, with Nomad you can still create your digital content, geolocate, save and send it when you can. When it’s connected to Internet Nomad save the news online on your Android device and you can read them when you are offline and also comment it. On offline mode, Nomad keeps safely your data created who will still be editable until they are sent once an internet connection found.
620 million cell phone connections in Africa corresponding to six out of 10 of the continent’s inhabitants.
Africa is home to one billion consumers, over 60 per cent of who use mobile phones
Mobile penetration is unevenly distributed, Sudan hovers in 45% while Ethiopia(??!!) drags at 10%
Consumer spending in Africa has increased at a compounded annual rate of 16 per cent for the last few years, and within the next five years, around 220 million Africans will be joining the middle class.
By 2020, it is estimated that there will be 128 million households making $5,000 or more a year (Shopping by choice level), up from about 85 million now
Africa will have the world’s largest working age population by 2040, this means a large cohort of young that marketers covet.
According to the GSM Association, Africa is now second only to Asia in terms of mobile penetration, growing 20 per cent annually over the past five years.
90 per cent of Tunisians have a mobile phone, and the market is shared between three mobile operators, two of which operate a 3G network.
There is a high uptake of smartphones in various countries across the continent such as Egypt, Kenya and South Africa.
There is a trend in Social Benefit apps, examples include the “iCow” app, an SMS-based mobile phone application specially developed for small-scale dairy farmers; “Maisha,” a child health App for expectant and first-time mothers and “Get H2O,” a game that allows users to negotiate issues of chronic water shortage
At the same time, in countries like South Africa, Ghana, Kenya, Tunisia and Egypt, apps exist as convenience tools and for entertainment value i.e “iWarrior” a game where you protect your village from wild animals; apps on African tribes and apps on African wildlife.
There are also apps that look to improve on the ease of business in Africa such as Google Trader, Soko, Kopo Kopo and many more. These apps act as classifieds, linking up potential business partners, assist in transactions or offer information. They boost development and promote business growth.
South Africa stands as the Sub Saharan leader in App Development because of its highly developed business sector, the diversity of its local market and its well-established IT sector.
My name is Abou Kone and i am primarily a Front End Developer, I freelance when I can through Index Dot LLC, a web development shop and I am currently a Senior Application Developer at Salsa Labs. Framework-wise I have dabbled in a little bit of everything but mainly J2EE and LAMP/WAMP stacks have been my primary environments. I have taken a keen interest lately in Mobile development using Javascript based frameworks such as Sencha Touch or Titanium. I was also bitten by the entrepreneurial bug and when I have free time, I am working on a couple of apps (Nouchi.Mobi), to expand on my skills mainly and try out new ideas and concepts. I am originally from Ivory Coast/Cote d'Ivoire, thus the title of my blog. I keep a sturdy interest in the ICT developments happening worldwide, gadgets, music specially old roots reggae and video games (FIFA Soccer & MW). This blog is a way for me to document the discoveries/solutions I come up with through my programming and also discuss wider dev/geek related news. Hope you enjoy it as much as I do and do not hesitate to get in touch.
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