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Website design rules for the African market

25 Jan

Will Mutua at Afrinnovator writes an interesting article on how to design websites for the African market and supports it with some facts on the ground. Looking at the examples of the most successful websites in Kenya and Nigeria, Will comes down with the following nuggets when it comes to designing for the African market:

  • First to market:
    Bottom line: If you are offering a great service, and customers catch on and engage with your service, it is unlikely that they’ll jump ship when someone else comes by who’s offering exactly what you are offering with a better looking skin on it.
  • User Experience Design trumps Graphic Design:
    You may not want to hold up the product because of the graphic design side of things but user experience is everything. If you’re going to spend time on design, spend as much of it as you can on getting aspects of user experience and user interaction just right.
  • Mobile Web Rules in Africa Design Specifically for it:
    [...]It would be wise to invest in creating a custom site for mobile, or making your website mobile friendly. As far as web design for mobile goes, the cardinal principle is to minimize. Minimize on the number of graphics you have, minimize on the number of actions a user needs to do or number of pages it takes to accomplish a task.

Great advice very in tune with my own experience so far. Read the whole article here and you should also be a frequent reader of the Afrinnovator website.

 

Kenyan startup Mocality Vs Google

18 Jan

It’s kind of interesting, and not frequent to have a mini-scandal going in the African technology scene and the latest one involves Mocality, a Kenyan mobile business directory startup and contractors/employees (???) of Google Africa that used Mocality’s client call list and misrepresented themselves as working with Mocality in order to in fact, steal customers away from them. According to Mashable:

Nelson Mattos, Google’s vice president for product and engineering for Europe and emerging markets, stated on his Google+ account: “We were mortified to learn that a team of people working on a Google project improperly used Mocality’s data and misrepresented our relationship with Mocality to encourage customers to create new websites.” [...] Mocality employees decided to do some investigative work, setting up dummy numbers, and found out that employees from Google’s GKBO were calling prospective customers and current Mocality customers, identifying themselves as GKBO employees partnered up with Mocality.

Shady salespeople using shadier tactics to meet to sales quota, but the interesting twist to this story came from give-it-to-you-raw Kenyan technology journalist Robert Alai who posted an article titled “Mocality Should not Play Victim, they Also Scrape Data and Fake Listings” that you should definitely read where he accuses Mocality of being “guilty by association” of fraud i.e scraping other sites listing and posting fake data. Alai also argues that the publicity will most certainly save Mocality from certain bankruptcy. He accuses Mocality and other local players of various ethical breaches that in the end reinforce to end users the idea that the internet is not trustworthy and is counter productive to the growth of their business models. The vitriol in the comments indicated to me that he touched a nerve somehow so I highly encourage you to give it a read and read the comments as well.

Have you heard about Konza City?

13 Dec
Konza City

Konza City

When it comes to ICTs, Kenya has demonstrated that it is deservedly one of the leaders in the new Africa. I was recently directed to learn about Konza City by Amadou Daffe of Coders4Africa, who came back impressed with the Kenya and its ICT community from a recent trip to Kenya for a conference. What is Konza City? First you need to head over and visit the site to see the blue prints, 3D rendering of the vision for this new technopolis the government of Kenya wants to create.

Konza City is a foray into the future, and the intention here is to create a 2000 hectare (~7.7 square miles for the metric system challegend readers), $7 billion technopolis 60KM from downtown Nairobi and 50KM from Jomo Kenyatta International airport on a clean sheet site based on successful new town projects around the world put together by an international team of experts, drawing on best practice from places such as the UK, China and Brazil to ensure global competitiveness. Konza City will provide the best ICT infrastructure in Kenya, and probably in Eastern Africa and will also function as a business center with excellent transport and communication links. The city layout will include a modern transport infrastructure, a BPO technological park, a  business district, a science park, a university campus and overall, green and open spaces. The city will be developed in 4 phases to allow phased development permitting rapid growth whilst ensuring that the civic amenities and infrastructure grow with the population’s needs.

Konza City is at the center of the vision for the Silicon Savannah and if this vision comes to fruition, it will truly be an achievement to celebrate and to emulate, especially in Western Africa. We don’t lack blueprints, 3d renderings and visualizations for grand brand new projects from our “leadership” when they are campaigning or when they just take power, but more than often, they stay at that stage so I remain skeptical with a see it to believe it attitude but in ICT, Kenya as already proven its dedication to investing in this sector so with plans finalized this past summer and firms currently looking for projects to invest in, i am confident that Konza City will see the light of the day and not suffer the fate of a similar technopolis president Wade had presented in Senegal who last I heard, was morphed into a traditional wrestling mega-arena…

Mobile: Comparative View Between Kenya and South Africa.

12 Dec
Comparison between Kenya and South Africa. Image by @mariskaza

Comparison between Kenya and South Africa. Image by @mariskaza

I’d like to direct you to this article by Mariska Du Preez titled “Mobile Technology: a comparative view between Kenya and South Africa“. Some hard numbers are given from research on the mobile market in both coutries, as well the state of the developer communities. With populations roughly equal (42 M Kenyans to 50M South Africans) mobile penetration is way ahead in SA (84 % to 56%), and what’s interesting was the labor force statisticsw which reveals that for all the advances and investment made in ICTs Kenya is still primarily an agriculture driven economy with a labour force composed of 75% of agricultural workers compared to 25 % of mixed Industry and Services. This highly contrasts with South Africa where only 9% of the labour force comes from agriculture while Industry by itself brings 26% of the force and services a whopping 65%. Interestingly both countries have about the same ratio of internet users (4.2M to  6.8M) and data is substantially cheaper in Kenya while smartphone penetration is still weak.

Du Preez makes some interesting parallels about the developer communities in both countries, for example:

  • Lots of young Kenyan obtain their degrees overseas and bring those skills back home
  • South Africans on the contrary obtain their degrees locally then go overseas to gain international experience
  • Kenyan developers are very “local solutions/socially” oriented while South Africans are more commercially and internationally driven. Erik Hersman founder of iHub in Nairobi dubs a globalized/regionalized focus amd gives Kenya an edge in mobile, not web innovation.
  • Kenya smartphone penetration is very weak, so most developers develop for feature phones. Telling statistics, Mocality, a business listing app with 67000 member accounts about 2% of combined Apple RIM and Android usage (150 000 member businesses and 21% Android traffic as of November 2011 thanks to a clarification from Stefan Magdalinski).

A very interesting read indeed with good insight. Click here to read the full article.

Mariska also provided some good links on getting Internet stats for Africa

For African Internet Stats

For Mobile and Social Media Stats

Update 12-13-2011: As Stefan Magdalinski remarked out in the comments, take the stats with a grain of salt as they date from 18 months ago as of December 2011 and Kenya is a rapidly changing market. He also pointed out that Mocality now has 150000 member businesses and sees 21% traffic from Android devices as of November 2011

African Mobile Tablets: A Reality

8 Dec

VMK TabletI ran into this recent article  from the sharp African Tech Evangelist Robert Alai discussing the topic of African tablets with Professor Ndubuisi Ekekwe, an inventor who holds a patent on a microchip used in minimally invasive surgical robots. I’ve first heard about African tablets earlier this year around June from this Engadget article about the Way C, dubbed the First African Tablet (which as with any “First” proclamation is subject to challenge), which pleasantly surprised me as I wasn’t aware of any such initiative being started on the continent. That was the work of Verone Mankou, a 25 year old Congolese entrepreneur and the news soon made the rounds on Twitter, with good coverage in local newspapers and French media.

What was even surprising to me was the mini controversy that soon followed as some critics questioned the “African” epithet in African Tablet due to the fact that even though the tablet was designed by an African, it was manufactured in China. I did not see the point of such an argument, iPhones are manufactured in China, yet they are not called Chinese phones. I guess the point of that argument could be more targeted at the fact that no new component was created by an African and the tablet is just assembled from existing components but that point is still moot with me. I am more encouraged by the fact that a tablet is being brought to market by an African, for the African market, than in how it is made. This is a starting point and it is needed. The Chinese started with R&D, Repatriated and Duplicate, and knowing how to reverse engineer can be a good starting point to innovation.

So when I read Robert’s article, I learned two new things: first that I was not the only one feeling that way, and second that there were other African tablets being released (Kaboo by a Kenyan, and Encipher/INYE by a Nigerian, Nigeria has also the Ovim tablet). Robert writes that:

Some of the claims from the pundits and journalists were that the Kenyan, Nigerian or Congolese could not have launched or managed to design a tablet so soon without 2 or so years of R&D. Most of these arguments were lame and just brought out the stupidity of the bloggers, pundits and journos. They forgot that many Africans have created far greater ideas without having to go the formal way of innovation.

Harsh terms but it illustrates the irritation that these arguments did indeed evoke in me. In the video accompanying the article, Robert discusses that issue with Professor Ndubuisi Ekekwe, dubbed by Robert as “one of the great young African minds out there”, and Professor Ndubuisi agrees:

He wondered why Africans should be forced to produce new processors, screens and other parts of a tablets while others have already done so. Ndubuisi is of the opinion that to create some of these ideas you just need to know how to assemble a product, make it look African and solve African problems. Africans need not reinvent the wheel.

In my computer science curriculum, this was one of the mantras that was stressed and oft repeated: “Do  not re-invent the wheel” so creating a tablet from existing components totally makes sense to me. I hope these initiatives do indeed capture the market and grow because tablets can be used in Africa for example at the education level, and this is one of the goals of Project Elimu, an open source SaaS School Administration & Management initiative by Coders4Africa, the non profit I work with. Having tablets mass adopted and incorporated in the African public psyche the way mobile phones are is key in ensuring that we can create solutions that make sense in our context.

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