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Oculus Rift and HTC Vive: virtual reality remains so near and yet so far

VR is heralded as the next big thing, but there’s reason to question whether this technology will ever become a must-have

This year is being presented as the time that virtual reality (VR) goes mainstream, with consumer pre-orders of Oculus Rift and HTC Vive dominating the headlines at recent tech events. The Consumer Electronics Show and Mobile World Congress have also been packed with eager marketers keen to get their hands on what they think might be the next big thing.

VR innovations certainly look set to grab headlines for the foreseeable future but it’s worth taking a step back and getting some perspective – the true mainstreaming of VR is still some years off and there’s reason to question whether the technology has the potential to ever be a must-have.

Related: What does virtual reality mean for advertising in 2016?

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