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Five things great brands will do differently on social media in 2016

It’s easy to be distracted by the latest shiny innovations, but a focus on quality content and media planning are key for successful social media marketing

Social channels have become walled gardens, offering meaningful mobile reach and relative safety from fraud and adblockers. Ironically there’s never been a better time to invest in them, not because of some new promise of engagement and conversation, but because they’re starting to deliver on traditional media and marketing objectives. There are however still plenty of ways to completely waste your time and money on social media marketing, and no reason at all why every brand should “have” to use it.

Related: Five brands that got social media right in 2015

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