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Integrated print/digital campaigns could be what the doctor ordered for pharma marketers

Pharma marketers, like marketers in just about every industry, are pouring more and more of their dollars into digital channels.

A small but growing number are even eyeing new technologies like AR and VR to engage consumers, but according to a new report by CMI/Compas, marketers might not want to ditch traditional channels when it comes to physician engagement.

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