Marketing digital. Making results.

How to make content work harder in a multichannel world

In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it.

Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices.

The post How to make content work harder in a multichannel world appeared first on Econsultancy.


Read full article on econsultancy.com