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What marketers can learn from the resurgence of vinyl

The best brand marketers now instinctively adapt their products and campaigns to handle mobile-first millennials -  it’s the new normal, and therefore true brand innovation needs to come elsewhere.

While everyone has been focusing overwhelmingly on digital engagement, some leading brands have noted the resurgence in physical formats such as vinyl. Let’s explore this subtle but potentially incredibly important shift in consumer attitudes, look at who is jumping on the vinyl trend, and what you can learn about brand positioning and new product development.

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