How can marketers avoid controversial campaigns?
In these polarising times we live in, controversy never seems to be too far away. From day-to-day politics to the world of sport, it appears we have an attraction to things that cause a bit of a stir.
Often, these controversial topics can be a marketer’s best friend acting as link bait. After all, if you’re trying to get people talking about your brand, you need to give them something to talk about.