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Eight tips for a killer YouTube strategy

The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched on its platform on a daily basis - YouTube is still the reigning king of visual content.

Recently, YouTube has been in the headlines, but not for the most positive reasons. On the back of controversy over brand safety and influencer wrong-doings, brands might be reconsidering how to navigate this increasingly confusing channel. 

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