Marketing digital. Making results.

Three PR campaigns that missed out on link building opportunities

Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.

After six years in a digital marketing agency and now working for a PR agency, I believe PR could and should be working harder for your SEO strategy, at no detriment to the traditions and values of public relations objectives.

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