AudioBoom on why podcasts are an advertisers dream
Podcasts have exploded in popularity in the past couple of years. Once a forgotten medium, it’s now a burgeoning market, with the number of monthly listeners steadily growing year on year.
So, what’s behind the boom and what are the opportunities for brands? I recently caught up with Oli Walters, head of Sales at Audioboom, to get his thoughts on the matter.