Marketing digital. Making results.

Messaging platforms could even boost NPS – businesses should get on-board now

In 2015 Mark Zuckerberg moved the Facebook Messenger app out of the original Facebook app, taking the bet that billions would use Messenger for much more than just chatting with friends and sharing GIFs.

He believed that they would come to use the app as a means of interacting with businesses to raise questions about products they’d purchased or intended to purchase, for instance.

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Read full article on econsultancy.com