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Six A/B tests used by Duolingo to tap into habit-forming behaviour

If you've used Duolingo, the language education app, you'll know that it feels like a game.

That's no coincidence of course. Duolingo is acutely aware of the power of gamification, and in a recent talk at Canvas Conference, product manager Zan Gilani detailed some of the A/B tests it has used to tap in to habit-forming behaviour in users.

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