Marketing digital. Making results.

Measuring social media ROI: Case studies & stats that prove it’s possible

This article was inspired by two events that happened recently.

Firstly, I was involved in a panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value. Reading around the topic confirmed to me that social attribution remains a huge problem for a lot of marketers.

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Read full article on econsultancy.com