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Bloomberg's Trigr will let advertisers deliver custom ads based on market conditions

There's an old saying, "Timing is everything," and if Bloomberg has its way, advertisers will be able to capitalize on that like never before.

As detailed by AdAge, the financial software and media giant used its NewFronts event on Monday to unveil Trigr, a new offering that allows advertisers to deliver custom creative and content based on specific conditions in the financial markets.

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