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How marketers are innovating with email in 2017

The 2017 Email Marketing Industry Census suggests that automation is now a key area of focus for marketers, cited by 66% as the single most important attribute of an email technology provider.

Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy.

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Read full article on econsultancy.com