Marketing digital. Making results.

How influencers can improve event and experiential marketing

Event marketing and influencer marketing are often thought of as two separate strategies. In recent years, however, they have become more and more intertwined, with influencers becoming integral to brand events and live experiences.

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Five pure-play ecommerce brands who boosted sales on Instagram

Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.

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14 brand PR stunts that successfully created a splash

Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.

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Only 18% of marketers include influencer marketing within ROI calculations

2018 has been a pivotal year for influencer marketing. The industry has continued to see huge growth, while simultaneously coming under intense fire for issues relating to transparency and authenticity.

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Five things Gen Z creators want brands to do more of on social

Gen Z - the elusive generation of digital natives that are consuming more online content than previous generations, whilst simultaneously being more selective about which platforms they invest their time with - know ‘good’ and ‘bad’ content.

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What SAP’s acquisition of Qualtrics means for the experience economy

Blockbuster software deals have made headlines this year, with SAP’s $8bn purchase of Qualtrics becoming the latest in a series of acquisitions led by legacy tech companies vying to bolster their cloud businesses.

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Is Cyber Monday still relevant in 2018?

It was 2005 when the post-Thanksgiving online shopping day was first referred to as Cyber Monday and 2007 when Econsultancy first mentioned the term.

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Nike’s new NYC store raises the bar for customized shopping experiences

Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.

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Can third-party vendors help retailers compete with Amazon?

In an effort to better compete with the 800-pound gorilla of online retail, Amazon, more retailers are embracing relationships with third-party vendors.

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A day in the life of… a robot test director

We're coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director.

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PPC advertising: How retailers can dominate Black Friday in 2018

Black Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more than a third of the total population and a total spend of $717.5 billion.

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Three keys to unlocking the power of influencer marketing in MENA

With Spotify launching its hotly anticipated services in the Middle East and North Africa (MENA) last week, it’s clear many global brands consider the region a market far too big to ignore.

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Three things data-driven marketers do (that others do not)

Digital Cream is an annual event in Singapore, where brand marketers from across the industry get together to discuss the trends, insights, and frustrations which are driving their digital marketing strategies.

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Is TikTok the next Vine, or something bigger?

TikTok, a Chinese short-form video app known as Douyin in its home country, is exploding in popularity in the West.

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