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How to Persuade the Naysayers to Embrace New Marketing Technology

Don’t panic. Though the world of tech solutions for content marketers grows exponentially and your team may resist adopting new tools, there’s hope. Here are five steps to make onboarding a new tech tool easier and more effective. Continue reading

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The 3 Behaviors Driving the Most Creative Content Marketers

Most creative content marketers approach work much like most of us approach a bowl of ice cream: They make the process the point, not the end results. Now, let’s go further to discover the behaviors behind creative content marketers. Continue reading

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8 Things Any Good Marketer Should Know About Email

The most important currency for your content marketing program? It’s the email address. The lifeblood opens up your world to understanding the recipient’s behavior. Here’s what you need to know and how to maximize it for your program. Continue reading

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LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team. Continue reading

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What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight

What would you give to read your customers’ minds? Read these tips from the self-proclaimed search guy for getting as close as possible to mind-reading by using resources hiding in plain sight. Continue reading

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All Your Snapchat Advertising Questions Answered

Snapchat has 161 million daily users. And its projected advertising revenue for this year is $940 million, more than double that of 2016. But before your brand goes deep into Snapchat advertising, you should understand the options. Continue reading

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This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started

We review some top U.S. media trends impacting content marketing, and explore Edison Research's new findings on Facebook's smartphone. Our rants and raves include last-click attribution and Walkers Crisps; then we wrap up with a tasty example of the week from Williams Sonoma. Continue reading

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Pharmaceutical Content Marketing: How to Cure What Ails You

Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Content marketing can help you address these issues and strike a healthy balance. Continue reading

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Is It Time to Invest in PPC for Your Content?

Pay-per-click and content marketing can seem like contrasting ideologies -- but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading

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The Future Model for Content Marketing and Media Are Identical

Cosmo’s mission statement focuses on its audience and doesn’t mention what it sells. Exxon Mobile’s only talks about what it sells. Which mission connects to a lasting business content model for many brands – traditional media or not? Continue reading

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Interactive Content Fuels Customer Experiences [Research]

Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading

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How to Avoid the Mistakes Our Agile Marketing Team Made

A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned. Continue reading

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Is Your Brand Really Who It Says It Is?

Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media and watch your step. It’s a minefield. How can you be authentic in a self-selected shiny world? Continue reading

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This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing

We dissect Mary Meeker's 2017 Internet Trends report, and discuss a new way to feed ravenous content appetites. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover. Continue reading

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Nonprofit Marketing in 2017: Challenges, Strategies, and Examples

Nonprofits have something many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” But that’s just the start of what you should have for successful nonprofit content marketing. Continue reading

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5 Editorial Experiments You May Want to Try

In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride. Continue reading

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Three digital challenges facing technology organisations

Companies in the technology sector are more likely to be digital leaders, with 19% classifying themselves as digital-first. 

This is according to findings from our new Digital Trends in Technology report, published in association with Adobe.

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14 reasons businesses are failing at user-centred design

The importance of design is growing as we demand more digital services. 

Yet, despite all the rhetoric, organisations seem to be neutering their user experience (UX) and design teams through a lack of understanding and sponsorship.

What changes are needed?

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Gatwick airport introduces AR navigation to help travellers pre-flight

While many airline brands are improving the customer experience in-flight, it is the part before boarding the plane that many passengers usually find the most stressful.

Good news from Gatwick then, as the airport announces that it is to introduce ‘augmented reality wayfinding’, powered by its recent installation of 2,000 indoor beacons.

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The best social stories and campaigns from May 2017

Is it me, or did May disappear faster than a box of Magnums on a hot bank holiday? 

It was a hectic one in the world of social media too. Let’s take a look back at some of the highlights, including Twitter fails, records, travel campaigns, and more.

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GDPR needn't be a bombshell for customer-focused marketers

The General Data Protection Regulation (GDPR) will apply from 25th May 2018, less than a year from now.

Whilst there is still some ambiguity in the guidance offered on GDPR in the UK by the Information Commissioner's Office, savvy marketers that understand their customers shouldn't have too much to worry about.

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How Cancer Research is using smart technology to drive fundraising

Most London benches are a bit grim, usually marred by wet leaves and leftover kebabs. Naturally, a much shinier-looking bench caught my attention as I walked near Old Street the other day. 

Upon further inspection, I discovered it was a Cancer Research ‘smart bench’ – one of many installed around the city earlier this year. 

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Dropit review: Is there a demand for a ‘shop and drop’ delivery service?

If you’re doing some serious shopping, it can be a bit of a pain to have to carry around a load of bags for the rest of the day. 

This is the premise behind Dropit – a new retail delivery service that enables a ‘hands-free’ shopping experience. Essentially, it means that you can go into a participating London store and have whatever you buy delivered straight to your house or hotel within the same day.

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10 intriguing digital marketing stats from this week

This week's roundup is a corker, including news about voice technology, mobile ad blocking, and experiential marketing.

If that’s not enough, be sure to download the Internet Statistics Compendium for lots more juicy stats. 

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Our daily newsletter is no more. It will now arrive thrice weekly

Dear reader, if you subscribe to the Econsultancy email newsletter then as of next week you will notice that it no longer arrives every day.

That’s right, we're reducing the frequency to three days per week. The renamed Digital Pulse will now be delivered to your inbox every Monday, Wednesday and Friday.

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The best APAC digital marketing stats from May 2017

This month's best APAC digital marketing stats is a bit different, picking out some of the highlights of Mary Meeker's annual trends presentations.

China is the focus, with a few Indian stats thrown in, too. See the full Mary Meeker trends doc here.

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