Marketing digital. Making results.

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference. Continue reading

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How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future

What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? Nineteen experts presenting at the Intelligent Content Conference tackle that question. Continue reading

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This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content

We discuss the bright future of the New York Times' business model, find opportunity in the fake news crisis, and prepare for more media M&As by brands. We also share rants, raves, and our This Old Marketing example of the week. Continue reading

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Content Technologies: How to Realize the Promises and Avoid the Pitfalls

Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls? The expert presenters from the Intelligent Content Conference share their insight. Continue reading

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Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading

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7 Apps and Tools Obsessed by Content Marketers

Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier. Continue reading

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3 Ways to Re-Use Your Content Magnets to Dominate SERPs

Lead-magnet content aims to motivate consumers to take an action, and most often lives on your site. Why not further the attraction? Convert them into assets for third-party sites. It’s a valuable way to strengthen your SEO. Continue reading

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Play Marketball: Turn Disconnected Teams Into High Performers

We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading

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9 Brilliant Tactics to Promote Your Blog Content on Facebook

Facebook is a great place to promote your content because highly specific audience targeting allows you to reach just the right people at the right time. Follow these nine best practices to get the most from your content promotion. Continue reading

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This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

We look at the ridiculous valuation of the Snap Inc. IPO, explore the root of media's truth problem, and urge MarTech companies to unite against a common foe. We also share rants, raves, and a hot and spicy example of the week. Continue reading

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How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate)

What if your best blog posts could do even better? After a site audit and review of Google Analytics, we created a system for republishing the best – from updating the original to creating a variation on a theme. Here are the steps. Continue reading

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.

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Monzo outage: Is it possible to fail in a good way?

The digital challenger bank Monzo suffered an outage all day on Sunday.

With its current accounts launching later this year, this seems like poor timing, but some have suggested that Monzo failed in a good way. Is that even possible?

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Four ways nostalgia can help to boost your marketing efforts

Whether it’s an old song or a retro fashion trend - everyone loves to experience a blast from the past. 

When it comes to marketing, nostalgia can do more than just raise a smile. A study by the Journal of Consumer Research found that nostalgic sentiment can lead to an increased willingness to pay for desired objects.

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How to create videos your customers want to share

Brands are playing it relatively safe when it comes to video, both in terms of commitment to a video strategy and the content itself.

Luckily, Econsultancy has just released an updated version of its Online Video Best Practice Guide.

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Q&A: Direct Line’s MD on the marketing team of the future

Mark Evans is the Marketing Director for Direct Line Group. 

Ahead of his headline session at Marketing Week Live this week, where he will be joining in on a discussion about the marketing team of the future, we caught up with him for a chat about the topic.

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What we learnt from adding responsive product search to an ecommerce website

It’s safe to say that the influence that Google has had in the last two decades has been phenomenal.

The search giant has completely changed the way we discover and access information, providing a faster and more direct path to what we are seeking. In fact, it is estimated that in 2016 over 2trn searches were made worldwide, equating to well over 50,000 per second. 

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What exactly is company culture? And how can HR change it?

There has been a lot of crap written about company culture. I have written some of it.

This week I listened to a very cogent explanation of what company culture is and also read some interesting points about HR's role in changing it. Here's what I learned...

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How TfL’s community managers engage with London’s cyclists

Community Management is an increasingly important role for many big brands. For Transport for London Cycling – where social media is at the forefront of a user-facing strategy – this has never been more pertinent. 

I recently spoke with Matt Moran, TfL's Online Community Manager for Cycling, to find out more about his role and how TfL is using social to engage with London's cyclists.

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How retailers are capturing the loyalty of impulse shoppers

According to research, loyalty schemes remain one of the best ways to lock in impulsive shoppers.

This is because the ‘impulse-led shopper’ is someone who displays little brand loyalty during the browsing stage. However, if they do show allegiance, they can offer a brand huge returns over time.

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Five excellent features of uSwitch’s energy-switching app

I recently wrote about a new generation of ‘smart-switching’ apps that are aiming to make changing energy tariffs as pain-free as possible.

uSwitch, one of the most established and well-known comparison services, has been using this technology for a while. So, I figured it deserved a review in its own right.

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27 bold UX & design features from disruptive retail brands

Shopping online can be a refreshing and enjoyable experience. But consumers may have forgotten that fact, after years of using identikit ecommerce sites that are functional but drab.

Thankfully, challengers and disruptors in retail are imbuing their websites with brand character and providing a customer experience not far removed from a store visit.

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Lloyds Bank: ‘Advertisers need to do more to reflect Modern Britain'

Ros King is the Director of Marketing Communications at Lloyds Banking Group.

She will be speaking at Marketing Week Live, which takes place today and tomorrow in London, about how well advertising is reflecting modern Britain. We caught up with her to get a brief insight into the topic.

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Six ways digital is changing the pharma & healthcare industry

The pharmaceutical and healthcare industry is rapidly coming to terms with digital technology.

New tech companies are entering the market and existing players have had to up their game, across marketing, sales and operations. If you're relatively new to pharma, like me, here's a summary of just some of the biggest trends.

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Facebook scales back on chatbots: What does it mean for brands?

According to recent reports, 70% of Facebook Messenger chatbots are failing to fulfil user requests. Consequently, the social network is set to scale back its AI efforts, instead focusing on a more simplistic system to ensure success.

But will this spell the end of the current chatbot trend? And what does it mean for brands that have already invested? 

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10 mega digital marketing stats from this week

We’ve got stats on just about everything this week. The roundup ranges from news about data privacy to Mother’s Day spend and so much more.

As always, be sure to download the Internet Statistics Compendium for more stats.

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