Marketing digital. Making results.

Oculus Rift and HTC Vive: virtual reality remains so near and yet so far

VR is heralded as the next big thing, but there’s reason to question whether this technology will ever become a must-have

This year is being presented as the time that virtual reality (VR) goes mainstream, with consumer pre-orders of Oculus Rift and HTC Vive dominating the headlines at recent tech events. The Consumer Electronics Show and Mobile World Congress have also been packed with eager marketers keen to get their hands on what they think might be the next big thing.

VR innovations certainly look set to grab headlines for the foreseeable future but it’s worth taking a step back and getting some perspective – the true mainstreaming of VR is still some years off and there’s reason to question whether the technology has the potential to ever be a must-have.

Related: What does virtual reality mean for advertising in 2016?

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Marketers should be hunting for a perfect product, not influencers

Using the Kardashians and Rihannas of this world can bring reach and exposure, but they don’t build a marketplace

Recently, Rihanna tweeted a picture of herself listening to her new album, Anti, on what looked like a cross between headphones and a crown. The golden and crystal gadget in question, designed by Dolce & Gabbana and priced at $9,000 (£6,215), sold out within 24 hours.

For those working in the business of taste, this was no surprise. While it is unclear whether Rihanna was actually endorsing the headphones, it is an accepted marketing practice for companies to send their products to celebrities and bloggers, then sit back and watch the likes and, some claim, sales roll in.

The formula linking the complexity of social influence to sales doesn’t exist. But this doesn’t seem to worry marketers.

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Why I Only Stay at 5-Star Hotels

As some of you may know, I chose to become a homeless entrepreneur. But, obviously, I have to stay somewhere. So where do I stay? I stay at 4- and 5-star hotels almost exclusively. I’m generally a pretty frugal person. I save money in certain areas. I watch every penny [...]

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My Biggest Regret In Life: Going to College

Just about everywhere you go, people tell you “Go to college! Get a degree! Don’t quit! It’s worth it!” Don’t listen to them! It’s not worth it. At least it wasn’t for me. I wasted five years of my life going to college, and it’s my biggest regret in life. For me, [...]

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How To Keep Other Entrepreneurs From Screwing You Over

I hate to say it, but there are some scammy people in the world. Most people I know are trying to do good. They respect others, contribute to society, and want to earn money in fairness. And then there are people who focus only on themselves, and don’t mind screwing other [...]

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How I Get More Done 2 Days Than Most People Do In 2 Weeks

Productivity is more about getting the right stuff done rather than just getting stuff done. If you can figure out your big life goals, then you’ll be able to sort out the smaller things like your daily schedule, your daily goals, and the best way to organize your day.

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Ignore the naysayers, 2016 could be Twitter's best year yet

The social media platform is poised to offer advertisers real value – as long as they recognise it’s about content now, not just tweeting

It’s fair to say that Twitter hasn’t had the best press recently and if you look around at the dozens of 2016 advertising predictions you won’t find many suggesting that its luck is going to change soon. But I beg to differ. Yes, it is going through something of a perception crisis, but underneath the headlines the platform is well-placed to have its best year. Advertisers should look beyond the sensationalised doom and gloom to see the real potential on offer, but doing so means rethinking some key points.

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What I Learned After Banking My First Million Dollars

To some people, that phrase might sound like the height of arrogance, privilege, and disregard, but hear me out. I know many entrepreneurs who hustle hard. They're in the game for one reason: the money. They want fast cars, big yachts, and private jets. There are others, normal hard working people, who [...]

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Why I Spend $9,847.37 on Food Each Month

If you and I have the chance to eat a meal together, I’ll pick up the tab. In fact, I pay for a lot of meals. I calculated my average food and restaurant expenditures, and found out that I was spending $9,847.37 per month! A long time ago, I learned the power [...]

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Why Every Entrepreneur Should Live With Their Parents

I lived with my parents until I was 23. Yep, I was that guy —the twenty-something nerd without a real job, living in his parents’ house, and spending all his time on the Internet. But if I hadn’t lived with my parents as long as I did, I probably wouldn’t be enjoying [...]

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9 Things We Can Learn from the Mom Blog Industry

Earlier this year Josi Denise shut down her American Mama blog and went on an epic rant in the process, called “Dear Mommy Blogger.” The mom blog industry is fake, claims Denise, lacking genuine thoughts from genuine people. Instead, such blogs are simply promoting brands to make money! But is Denise [...]

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How Long Does It Take to Get 20k Website Visitors Per Month?

Everyone knows a website is an essential part of business these days, but just creating a website won’t magically draw traffic to it. It can take a long time to build a solid following of 20,000 unique monthly visitors. Remember, visits and visitors are two different things, as one person could [...]

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Marketing at the Super Bowl 50 – go hard or go home

The sporting event offers advertisers a huge platform, but without serious commitment, marketers are better spending their budget elsewhere

As the Super Bowl 50 approaches, marketers should be wary of pouring their time and energy into half-hearted real-time marketing attempts to hijack the day, because just like on the pitch itself, it’s a case of go hard or go home.

The 2015 Super Bowl had an average domestic audience of 114.4 million people (expanding to 160 million globally), making it the most-watched broadcast in the history of US television, with 118.5 million tuning in for the Pepsi-sponsored half-time show starring Katy Perry. The event certainly gets people talking, with more than 28.4m tweets sent and more than 65 million people posting, commenting or at least liking something about the 2015 game on Facebook. Viewership numbers are impressive, but to give it some context, the Fifa World Cup final in 2014 attracted over a billion viewers and, in this world of multi-channel television, only a 47.5% share of US TV ratings.

Related: Five things great brands will do differently on social media in 2016

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7 Devastating Mistakes Made By PPC Marketers and How To Avoid Them

In the world of pay-per-click (PPC) marketing, every click literally counts. Literally. If you’re serving other customers with PPC services, the stakes are high. Getting your clients the clicks they need to boost their business is integral to your success. If you can't get your customers enough clicks, you could lose [...]

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The 7 Best Online Tools to Double Your Creative Output This Week

If you want to succeed as an entrepreneur, you have to learn how to maximize every hour of your day. Gone are the days of mindlessly surfing the web at the office. You have to learn how to leverage every spare second to achieve your goals and build a successful company. But with [...]

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What Social Media Platform Should You Learn First?

Social media is important. There’s no denying it. Facebook alone has over 1.6 billion users, and these users can’t be ignored. But if you’re just starting out with your online presence, it can be difficult to know where to start. Each social network reaches different demographics with different engagement levels for [...]

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How To Buy and Sell Websites Without Being Scammed

If you've been looking for a way to expand your business by buying or selling a website, you've come to the right place. But first things first. There’s a lot of garbage out there, so it’s important to know how to avoid it all so you don’t get burned. Scamming happens [...]

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9 Tips To Get Your Content More Shares

When social media platforms began several years ago, everyone was talking about reach. How many people saw your posts? How far into the social media stratosphere did your posts go? Today, the importance of reach has lessened. Effective communication is all about engagement. Many social media platforms like Facebook have algorithms [...]

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5 Tips To Rapidly Double the Success of Your Instagram Marketing

A picture is worth a thousand words.Or so they say... If this is true, why is it that so many marketers struggle to grow their brand on Instagram while their Twitter and Facebook accounts take off?After all, a picture has got to be at least worth more to your audience than [...]

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Are You Wasting Money on Adwords? Find Out With These 9 Questions

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most of every click, every dollar, every impression? Even though AdWords is one of the most popularly [...]

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