Marketing digital. Making results.

10 lessons I learnt building my own digital platform

You’ve probably sat in a team meeting and heard a colleague bemoan your IT systems, lack of customer insight or manual process and subsequently ask, “Well, why can’t we just build our own solution?”

Well, you can, benefiting from the accessibility of cloud software, the application of forward planning and some hard work.

Read more...

Continue Reading

Improving data science ethics - lessons from the UK government

In July 2018, the British government issued its Data Ethics Framework as part of their National Data Strategy.

Data ethics has been a long-discussed topic and a current hot-button issue, with the news landscape filled with stories of breaches, misuse, and poor practices.

Read more...

Continue Reading

Five ways ecommerce is being revolutionized right now

Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.

That ride is far from over. We are in the midst of still more changes. We cover five of them here.

Read more...

Continue Reading

Six ingredients of enticing browse abandonment emails

Research suggests that 74% of retail shoppers will abandon a purchase after adding an item to their online shopping cart. 

There are multiple reasons why this can occur, ranging from a lack of delivery options to the customer deciding to buy in-store. Luckily, email can be a saviour. A tool that, when utilised correctly, can help to win back lost customers who abandon their session at the cart, or earlier when browsing.

Read more...

Continue Reading

Four Google Adwords scripts that retailers can use to supercharge their summer sales

With the summer sales fast approaching it’s time to start gearing up in Google Ads.

In this post I’m going to share with you four great Adwords scripts that will help you increase conversion rates and make sure you’re responding to external factors that affect if a sale will take place, like weather conditions and if your TV ads are being shown at the same time users are searching for your brand online.

Read more...

Continue Reading

The best Asia-Pacific digital marketing stats from July 2018

This month's roundup include consumer attitudes to data privacy, figures that show how often Australian marketers must get sign off from their CEO, and mindblowing numbers from Pinduoduo and WeChat.

Here's the best Asia-Pacific digital marketing stats from July 2018 (see the Internet Statistics Compendium for more)...

Read more...

Continue Reading

How Target is using a mobile app to involve customers in product development

Market research within retail is often done through online surveys or in-depth focus groups. These practices can generate deeper insight into customer preferences, however, they can also be time-consuming and irrelevant by the time it comes to actual product development.

So, what if there was an easier way to gauge what the customer wants?

Read more...

Continue Reading

How marketers are navigating GDPR compliance creatively

With GDPR finally enforced, marketers are now legally bound to handle, process and store personal data much more securely and transparently.

The regulations are putting consumers back in the driving seat by giving them control over their data, and the marketing communications they receive as a result of sharing that data. 

Read more...

Continue Reading

The best social media stories & campaigns from July 2018

As the sunshine in the UK continues into what feels like it's 656th day, social stories and campaigns continue to keep us entertained!

Here are some of the best from July 2018 - featuring Nike, Facebook, The World Cup, William Hill and more...

Read more...

Continue Reading

A day in the life of... head of strategic innovation at Starcom

Well, this has to be my favourite 'Day in the Life' interview yet, with author and head of strategic innovation at Starcom, Amy Kean.

Never has innovation sounded more practical and fun. Let's hear from Amy about what it means to have such an intimidating job title...

Read more...

Continue Reading

Digital leader Rosemary Lising on marketing strategy & brand leadership

One of the unique aspects of Econsultancy events is that they focus on having marketers speak to other marketers.

Whether its roundtable discussions, webinars, or more standard speaker/audience get-togethers, marketers get to hear from other people in their industry about the latest trends, best practices, and frustrations with the industry.

Read more...

Continue Reading

Influencers shun existing brands to launch their own

Have we reached peak influencer marketing?

With major brands like Unilever increasingly scrutinizing influencers over fake followers, and platforms like Twitter getting more aggressive about removing bot accounts, the answer to that question just might be yes. But that doesn't necessarily mean that we have reached peak influencer.

Read more...

Continue Reading

Science of sound: How music makes advertising more memorable

Some of the biggest advertisements in recent decades involve music, and not just in the form of jingles.

Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapulted The Dandy Warhol’s ‘Bohemian Like You’ into the UK’s top five (when it had previously failed to chart).

Read more...

Continue Reading

Why the Love Island & Missguided partnership was a multichannel triumph

Since it came back to our screens in 2015 Love Island has been a mainstay of mine and my housemates' summer TV schedule.

This year I had more of a vested interest, as someone I knew was in The Love Island Villa (shout-out to Josh Denzel)... but my fixation with the show isn’t the point of this article. Love Island and Missguided has been one of the best TV partnerships ever.

Read more...

Continue Reading

The division between strategy & execution is meaningless in a biddable world

The differences between the digital and pre-digital era of advertising aren’t as big as many like to think.

Underlying any marketing campaign, there is still (as there was in the past) a big idea that unifies communication across every channel, a distribution plan, an audience strategy, a measurement strategy, and a set of objectives.

Read more...

Continue Reading

How ecommerce businesses are surviving in 2018

It's not easy being an ecommerce business these days.

Customer expectations are rising, margins are razor-thin and all face the threat of Alibaba or Amazon entering their market at a moment's notice.

Read more...

Continue Reading

The best digital marketing stats we’ve seen this week

This week’s stellar stats roundup includes news about online shopping, short-form ads, CRM, and so much more. Don’t forget to swing by the Internet Statistics Compendium too – it’s well worth a look.

Let’s hop to it, shall we?

Read more...

Continue Reading

More Articles ...