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How to Keep Your Content Marketing Strategy From Getting Hijacked

Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities. Continue reading

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This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy

We discuss advertiser anger over Apple's new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl. Continue reading

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How to Get Customers to Participate in a Case Study

Positive words from your customers build trust and motivate other customers. But getting your loyal customers to participate in a case study is easier said than done. Here are some tips to make the process a little easier. Continue reading

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27 Things You Can Do to Promote Your E-Book

Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion. Continue reading

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Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games

Interactive content gives your audience a way to personally experience your brand advantages. Learn more about these versatile tools and features and how you can put them into play for your business. Continue reading

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New Research Reveals Habits of Top Content Marketers

Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

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Eight unmissable talks at The Festival of Marketing 2017

The Festival of Marketing is just two weeks away and the excitement in the Econsultancy office is palpable.

Tickets are still available for the two-day marketing extravaganza – book today to enjoy a stellar lineup including Jo Malone, Mark Ritson, Byron Sharp, Stephen Fry and speakers from the world's biggest brands.

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What advertisers need to know about Safari's new anti-tracking feature

The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple's Safari browser.

The feature is now on millions of mobile and tablet devices as of the release of iOS 11 on Tuesday and will come to millions more later on September 25 with the release of macOS High Sierra. 

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10 exciting digital marketing stats we’ve seen this week

Ready for your stats roundup? It’s a good’un, I promise.

This week’s includes news about smartphone usage, in-store tech, mobile ad spend, and lots more. Be sure to check out the Internet Statistics Compendium for further facts (and a few fancy charts).

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A day in the life of... Head of Video at an agency

Video. The bête noire of marketers and advertisers. When it's good it's really good, when it's bad it's really bad.

Thankfully, there are at least a few in the industry that understand the medium in great detail. Abigail Howson, Global Head of Video at Jellyfish, is one of them.

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How new-media brand Refinery29 achieved international growth

Refinery29, the US-based publisher for young women, has gone from strength to strength in the past few years. With recent international expansion, it has generated a global audience footprint of 550m across all digital platforms. 

What’s more, its large audience is highly engaged. 

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Six cool things about Leicester City FC's new website

Leicester City FC unveiled a new website in July 2017. I spoke to Daniel Ayers, consulting partner at Leicester's digital sports agency partner Seven League, to find out more.

Let's start with a bit of background and then look at six cool things about the site.

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Why Jamie Oliver's new emoji chatbot actually works surprisingly well

Every Friday I round up some of the sillier stories in digital and marketing, and last week I ridiculed Jamie Oliver's new chatbot.

I wrote that the 'most maddening headline of the week' was this effort from The Drum - "Jamie Oliver's new Facebook chatbot to offer recipes via emojis".

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How can brands combat a lack of consumer trust?

New research suggests that today’s consumers are more distrustful than ever before. 

According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.

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Econsultancy subscribers can now access our microlearning modules

Econsultancy has today launched a microlearning platform, available exclusively to subscribers.

The platform tackles the basic principles of digital marketing and ecommerce in a quick and memorable way. Subscribers can access the microlearning modules through the e-learning section of our site.

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Top 100 Digital Agencies 2017: The state of the industry

Accenture Interactive has come first in Econsultancy’s new Top 100 Digital Agencies Report 2017.

The digital consultancy claimed top spot this year with UK fee income of £284 million, a whopping increase of 61% year-on-year. IBM iX, which came top in 2016, dropped to third with SapientRazorfish in second.

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Twitter is testing longer tweets: The pros and cons

After years of discussion, debate, speculation and some small moves in this direction, Twitter announced yesterday that it will be testing an expanded 280-character limit for some users for English, Spanish, Portuguese and French tweets.

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How to Protect Customer Data — and Your Company

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

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How to Protect Customer Data — and Your Company

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

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8 Big Questions From Content Marketing World to Ask Year Round

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

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How to Protect Customer Data — and Your Company

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

Continue Reading

How to Protect Customer Data — and Your Company

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

Continue Reading

8 Big Questions From Content Marketing World to Ask Year Round

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

Continue Reading

8 Big Questions From Content Marketing World to Ask Year Round

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

Continue Reading

8 Big Questions From Content Marketing World to Ask Year Round

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

Continue Reading

How to Protect Customer Data — and Your Company

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

Continue Reading

How to Integrate Guest Blogging Into Your Content Marketing Strategy

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

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