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7 Things You Need to Have a Productive (and Happy) Content Marketing Team

Individual tricks are useful, but what does your team need to make sure they are working in the best possible way? Read on for a mix of tools and ideas to help your team focus on creation, not process. Continue reading

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20 Lesser-Known Tools for Smart Content Creators

You’ll want to bookmark this post with 20 lesser-known but extremely helpful content-related tools. From headline analyzers to research and SEO resources, and from infographic creators to meme designs, these tools can be a big help. Continue reading

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When Not to COPE With Your Web Images [Video]

Make sure your web-based images are sized for screens big and small. Sometimes you can’t COPE, so you should provide multiple versions of an image to give people what they need from the image on any device. Continue reading

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Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing

Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing. Continue reading

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How REI Is Unlocking the Power of Long-Form Video

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading

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How to Find Out Why Google Hates Your Content (And Steps to Fix It)

Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it. Continue reading

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This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media

We cover The Atlantic's new owner, Facebook's earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst's e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE. Continue reading

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Comedy Pro Reveals How to Bring Funny to Content [Video]

A professional humor writer (think The Colbert Report and SNL) who’s also a B2B social media manager reveals why businesses need to use humor and how you can exercise your comedic creativity muscles. Continue reading

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Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading

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The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value. Continue reading

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How Financial Services Companies Build Relationships Through Content

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading

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How and Why (or Why Not) to Build a Chatbot

Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading

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Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

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This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
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How much waste is in the digital ad market?

Growing advertiser focus on brand safety, relevance, viewability and ad fraud is motivated by one thing: advertisers don't want to waste money on ads that don't realistically have the potential to deliver results.

But is it really possible for advertisers to identify wasteful digital ad spend and reduce or eliminate it?

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Analytics approaches every marketer should know #3: Predictive analytics

According to many of today's advocates for data-driven organisations, predictive analytics sounds the most exciting. It apparently lets us 'predict the future using data from the past'.

While being able to see the future sounds great, the reality of predictive analytics is a bit more mundane. It does, however, still have the potential to make real business impact in the present.

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10 thrilling digital marketing stats we’ve seen this week

We’ve got more stats than you can shake a stick at this week, including news about influencer marketing, online search, and ad viewability. As always, the Internet Statistics Compendium includes lots more to boot.

Now, let’s get stuck in.

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The best APAC digital marketing stats from July 2017

A fantastic roundup of stats from the APAC region this month, with data on luxury ecommerce, marketing automation, app usage and mobile payments.

If that's not enough, subscribers can head over to Econsultancy's Internet Statistics Compendium.

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What is digital transformation? [video]

My brother Joe asked to interview me about digital transformation for his 'Digital Brew' series. The guests get to choose between tea/coffee or beer. I went with beer. 

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This online retailer uses AI for product categorisation – here's how

Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.

I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:

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Love Island 2017: Is this the future of influencer marketing?

If you haven’t caught wind of the show that’s kept the nation gripped over the last seven weeks – with its ‘he said, she said’ drama, witty one liners and collection of beautiful couples who look fresh out of an Essex salon – where have you been hiding?

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Five innovators of the in-store customer experience

If you’ve ever walked into Zara on a hot, sticky day during the summer sales you’ll know exactly what hell on earth feels like. The combination of poor layout, limited changing rooms, and a distinct lack of staff can often make the in-store experience far from enjoyable.

Not to single Zara out too much, of course. The fact that I regularly put myself through it shows that the retailer must be doing something right – not to mention the fact that the same experience can be found in plenty of other high street stores. 

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Six lessons we can learn from the best stationery brands on Instagram

Some people like to follow food brands on Instagram, others are interested in fashion. For some reason, I seem to have a slightly unhealthy obsession with stationery.

Niche, I know. But it seems I’m not the only one. The hashtag #stationery has over 2 million posts on Instagram, with big brands including Primark and ASOS also jumping on the ‘stationery porn’ bandwagon.

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Analytics approaches every marketer should know #4: Prescriptive analytics

One of the vast, underexplored opportunities of digital marketing is that, with the right data, marketing performance can be improved automatically in ways which marketers cannot foresee.

To make this happen, though, marketers need to use analytics, specifically prescriptive analytics, which we discuss in our fourth and final post in the series.

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GDPR for marketers: Five examples of 'Legitimate Interests'

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer.

When the GDPR comes into effect on 25 May 2018, marketers in the EU (or serving people in the EU) will need to be better aware of the privacy rights for individuals and the lawful grounds for processing their personal data.

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As companies embrace Amazon advertising, some SMBs struggle

For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that could make it a big force in digital advertising as early as this year.

Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.

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