Marketing digital. Making results.

The reasons a retailer is behind the most successful mobile payments solution

Which mobile payments app has the most users? If you guessed Apple Pay, Google Pay or Samsung Pay – hereafter referred to as the Three Pays – you guessed wrong.

Despite the efforts of three of tech's biggest names to drive adoption of their mobile payments solutions, it's a retailer that has the most widely used mobile payments solution as measured by users.

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Robots or humans: Which provide a better customer experience?

Last month, China Construction Bank (CCB) opened the first fully-automated bank branch in China.

Located on Jiujiang Road in downtown Shanghai, the ground-breaking bank branch operates entirely without human tellers. It joins an increasing number of retail outlets, restaurants and other venues across China – and the world – where humans are served exclusively by robotic assistants.

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The best digital marketing stats we’ve seen this week

Time to sit back and enjoy some good ol’ stats.

This week’s roundup includes news about CRM budgets, social sentiment, ad targeting, and lots more to boot. Check out the Internet Statistics Compendium for even more facts and figures.

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How does the GDPR impact e-receipts?

If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.

This means the option to have your receipt emailed to you instead of given in paper form. 

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What is ‘torrential engagement’ and how can brands capitalise on it?

Marketers are constantly striving to capture consumer engagement.

However, with attention spans dwindling and digital content increasing, it appears consumers are stuck on one extreme or the other – according to Kantar Futures, many are displaying what it calls ‘torrential engagement’, meaning they are either intensely engaged or entirely disconnected.

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Confusion, chaos in the GDPR's first week

The GDPR hasn't even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.

Here are the headlines you need to know about as the impact of the GDPR starts being felt.

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Five reasons for M&S' woes: from loyalty to innovation

It seems like a year can’t pass without news of Marks & Spencer’s continued decline. 

From disappointment over clothing ranges to overpriced food - we’re constantly being told how consumers are dissatisfied with the British retailer.

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Five lingering questions about Google’s move to mobile-first indexing

Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas.

Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using that to determine rankings. This is an idea that Google first mooted in 2016 but has only recently started cautiously rolling out, with plenty of testing to make sure things run smoothly. 

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GDPR Day 1: complaints filed against Google and Facebook

After months of anticipation and preparation, on Friday, the GDPR went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet's two biggest names.

Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.

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Entries are open for the Top 100 Digital Agencies 2018

It's that time of year again – entries are open for Econsultancy's Top 100 Digital Agencies report.

If you're not familiar with our annual Top 100, it's a report that's been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine.

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How fashion & beauty brands can stand out on Instagram

Instagram is about more than just style inspiration. 

Now, it seems more consumers than ever before are buying what they see on the social media channel, as 72% of survey respondents say they have made fashion, beauty, or style-related purchases directly after spotting something on Instagram. 

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The value & future of second-party data in the age of GDPR

You’ve heard of first- and third-party data, its much more famous siblings. But how much do you know about second-party data?

Second-party data is a much newer entrant to the marketing and advertising landscape than the first- and third-party varieties, and relatively little is known about it as a result.

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How brands use colour psychology to reinforce their identities

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers.

Some brands are so iconic that it is possible to identify them from just a single pantone colour without an accompanying logo. Others, including Cadbury, Barbie and UPS, have even gone so far as to trademark their defining shades. So why do brands place such importance on colour and what impact does it have on the way consumers perceive them?

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Five key skills of the modern marketer

Great marketing is not hard to define:  great marketing matters. It is helpful and relevant. It is engaging. Great marketing is about recognizing customer need and increasing brand value, not company interests.

That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have a customer experience management strategy (Source: Econsultancy's Customer Experience Management report).

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The future of ecommerce according to Mary Meeker

Last Wednesday, Mary Meeker presented the 2018 edition of her annual Internet Trends report – one of the most highly-anticipated pieces of research in the digital world.

As ever, the 294-slide deck encapsulates the most pressing and hotly-debated topics in the industry, from data and personalisation to on-demand work, retail innovation, and China’s continued status as a world leader in internet markets.

In particular, the report’s section on ecommerce paints a fascinating picture of the trends that are likely to define the future of online retail: social media, personalisation, and subscriptions.

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A day in the life of... Marketing Manager at childcare startup Koru Kids

Koru Kids offers London-based childcare services such as nanny sharing through an Airbnb-style website.

Rebecca Hamilton is marketing manager at the startup. Here's what her day-to-day looks like. (P.S. Don't forget to check out the Econsultancy jobs board if you're looking for a new role yourself.)

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GDPR: Which websites are blocking visitors from the EU?

On the 25th May 2018, the EU’s General Data Protection Regulation (GDPR) went into effect.

Ripple effects from the new regulation were immediately felt across the internet – and not just in the form of a sudden dearth of unwanted emails arriving in people’s inboxes.

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Digital PR: A guide to choosing & reporting on KPIs

Outreach. Link building. Media relations. Promotions. Digital PR. Whatever you want to call it (let’s go with Digital PR), you need it.

SEO alone can’t build your brand and PR alone can’t make your website rank. When you blend the two together, you get better, more measurable PR.

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Why user-generated content can be a key differentiator for brand marketers

User generated content (UGC) isn’t a new concept, yet marketers around the world are only just starting to realize its potential in creating online buzz and engaging customers.

Predominantly spread through social media, UGC is any type of content created and shared by a brand’s audience. Whether through videos, tweets, Instagram stories or blogs - UGC spotlights a brand, product or service on a user’s own channel, rather than the company’s social presence. 

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‘Created value’: How agencies can increase client retention

We’ve all been there. The team have put together the monthly stats report. The numbers are all going in the right direction. In fact, since you started working with the client, results have been fantastic. 

High fives all round. Head to the pub for much backslapping and a celebratory pint.

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The best digital marketing stats we’ve seen this week

It’s a rather hefty round-up of stats this week, so do get comfortable.

There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more!

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How brands can use social media polling

Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.

This also looks to be due to the rise of teen polling app, Polly, which gained huge popularity on Snapchat last year.

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