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The best social stories & campaigns from December 2018

To round off 2018 here are some of the best social stories and campaigns we saw in December – including Facebook, OTRO, Raheem Sterling and Nike, and more.

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Getting started with programmatic buying in 2019

Programmatic buying, or using algorithms to purchase digital ad space, has been a part of marketing for at least a decade - or even longer by some definitions.

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What marketers think of SEO and SEM in 2019

Brands have been doing search engine marketing for 20 years now, but marketers' ears still perk up when they hear tips on how to get higher in rankings (search engine optimisation or SEO) or improve the performance of search ads (search engine marketing or SEM).

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Optimising your B2B database for a strong 2019

We all know that without good quality data, no matter how creative or high impact our B2B campaigns are, they just won’t deliver.

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How digital technology is impacting the charity sector

According to a recent study by Tech Trust, 59% of UK charities still do not have a digital strategy in place, with the majority lacking investment in the tools and training needed to implement it.

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A day in the life of… the CEO and co-founder of Zapnito

Charles Thiede is the CEO and co-founder of Zapnito, a SaaS platform for creating communities that showcase expertise and promote thought leadership.

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Amazon’s new digital sampling offering could be a game-changer

With limited fanfare, Amazon has built a multi-billion dollar advertising business that some observers believe could not grow at the expense of digital advertising's so-called duopolists, Google and Facebook, but one day even threaten their dominance.

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How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy.

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10 UX frustrations when online sale shopping

I did a lot of online browsing over the holidays and though I didn’t end up buying much, my aimless scrolling at least revealed some user frustrations that I can share with you on the Econsultancy blog. Here are 10 that annoyed me.

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Five influencer marketing issues that will dominate 2019

In just a few short years, influencer marketing has established itself as one of the most prominent digital marketing channels for consumer brands. By one estimate, businesses spent more than $2bn on influencer marketing campaigns in 2018.

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How marketers are overcoming marketing automation obstacles in 2019

It's fair to say that marketers have lately been spending a bit too much time on new, unproven channels. In the past couple of years, many have dabbled with 3D printing, VR, AR and even blockchain with little to show for their efforts.

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Despite holiday gains, the future of voice is uncertain

Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google's smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.

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The best social stories & campaigns from December 2018

To round off 2018 here are some of the best social stories and campaigns we saw in December – including Facebook, OTRO, Raheem Sterling and Nike, and more.

The post The best social stories & campaigns from December 2018 appeared first on Econsultancy.

Continue Reading

Five ecommerce brands that have found success with progressive web apps

Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy.

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