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This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

We discuss Google's proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916. Continue reading

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6 Quick-and-Dirty Ways to Beat Writer’s Block

Instead of battling your writer’s block by publishing less, combat it by using these six valuable inspiration sources that will help you deliver relevant content to your audience. Continue reading

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5 Important Visual Lessons From Designers for Content Marketers

You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content. Continue reading

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Cover All the Bases With 21 Winning Content Marketing Tactics

It's not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage. Continue reading

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21 Experts Share Their Best Tips to Create Content Your Audience Will Love

How do you create content that connects with your audience? That’s the billion-dollar question. Twenty-one content marketers share their No. 1 tip to create content their audience will love. Continue reading

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34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

If you care about content marketing and SEO, you can’t ignore link building. Unfortunately, it involves considerable time, patience, and disappointments. What’s the upside? Backlinks are among top three ranking factors. Continue reading

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Your Editorial Calendar is Not Your Content Marketing Strategy

This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing. Continue reading

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Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

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7 Principles to Creating Great Infographics

Sure you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Follow these seven principles to create compelling infographics your audience wants to view, share, and link to. Continue reading

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This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool

We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading

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How to Write a Style Guide for Your Brand

Learn why your organization needs a style guide, details what to include in your style guide, and examples of top-notch brand style guides to ensure streamlined content that fosters the authenticity your audience demands. Continue reading

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How to Create Useful How-To Video Content: Essential Toolbox

If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading

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The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail

If you don’t invest in the ideation stage, your content is likely to fail. We might be rushed, unsure of objectives, or confused about what the audience wants. Here are tips to come up with ideas for content you can tick off as successes. Continue reading

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Make Your Audience the Hero With a One-Sentence Agile User Story

Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication.  Continue reading

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Is it Time to Abolish Social Media?

What is uniquely social about Facebook, Twitter, LinkedIn – and the hundreds of other platforms that somehow qualify for the label – that isn’t true for just about any other form of media, digital or otherwise? Continue reading

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Research: Three ways leading marketers are using measurement to grow

Econsultancy has conducted research in partnership with Google looking at how enterprise brands are responding to the challenge of measurement in a mobile, multichannel and multidevice world.

This is the first in a four-part series (see parts two, three and four) of articles that presents the top findings from this recent survey of 514 executives at companies averaging more than $1 billion in 2016 revenues.

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How marketers are innovating with email in 2017

The 2017 Email Marketing Industry Census suggests that automation is now a key area of focus for marketers, cited by 66% as the single most important attribute of an email technology provider.

Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy.

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M&S to trial grocery delivery service: Will it take off?

Marks & Spencer has announced that it is to trial an online grocery delivery service this year, expanding into an area that it has famously resisted. 

So, what’s behind the decision? And will M&S become an actual contender in the competitive grocery market as a result? Here’s a bit more on the story and what it might mean for the brand. 

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How VisitScotland is transforming the traditional tourist body

In today's crowded travel market, promoting a city as the ideal destination can be a hard enough sell. Promoting an entire country takes it to a whole new level.

I recently spoke with Charlie Smith, director of marketing and digital at VisitScotland, to get an insight into the biggest challenges facing a national tourist body.

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12 do's and don'ts for attracting digital talent in job postings

From digital marketing to engineering, companies frequently face big challenges in attracting and recruiting talented professionals who have the skills they need to succeed.

While there are no silver bullets for finding and hiring great candidates for digital roles, there are numerous things companies can do to increase their odds of success when using job postings.

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A day in the life of… Digital Marketing Manager for Good Energy

Adam Johnstone is digital marketing manager at Good Energy, a UK-based renewable energy supplier. Here he explains what a typical working day looks like for him.

If you are looking for a role within the realm of digital marketing, or are looking for a new challenge in this area, be sure to check out our digital jobs board.

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Why brands can’t resist partnering with Buzzfeed Tasty on Facebook

Proper Tasty is the UK arm of Buzzfeed’s wildly popular food brand. 

Since launching 18 months ago, it has become one of the top five fastest-growing Facebook pages, drawing in 26,000 new users every day. Even more impressive – 65% of UK audiences reportedly watch a Buzzfeed Proper Tasty video each month. 

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Has WeChat beaten Facebook to the enterprise?

Social media in the workplace has not been terribly successful.

Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a work-based social network. And no other platform has even gotten close.

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Will bad PR lead Uber to destruction?

Could bad PR pose an existential threat to one of tech's highest-flying companies?

It's a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.

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10 juicy digital marketing stats from this week

Ready for your weekly roundup of stats? It's a good'un, I promise.

This week’s includes news about UK supermarket sales, 360-degree video and audience ID. Don’t forget to download the Internet Statistics Compendium for even more.

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Bloomberg's Trigr will let advertisers deliver custom ads based on market conditions

There's an old saying, "Timing is everything," and if Bloomberg has its way, advertisers will be able to capitalize on that like never before.

As detailed by AdAge, the financial software and media giant used its NewFronts event on Monday to unveil Trigr, a new offering that allows advertisers to deliver custom creative and content based on specific conditions in the financial markets.

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How Maserati uses influencers to drive its Instagram strategy

While some automotive brands focus on nostalgia, others capitalise on user-generated content. But whatever the approach, many are recognising the power of using Instagram to attract and engage car enthusiasts.

With its takeover campaign, Maserati is one brand that’s been taking a different tack. Instead of simply partnering with influencers on a one-off or short term basis, it has relinquished control of its account to a different influencer each month since it launched.

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