Marketing digital. Making results.

E-Book: African Apps in The Global Marketplace

I ran into this e-book totally by mistake, but nothing happens by coincidence in my book so here you go. It’s an e-book by Andrew Mugoya and you can download it from here on the AfriApps marketplace, which if you didn’t know offers great apps written African Developers.

Here is a synopsis of the book by the author himself:

 

African technology is in an exciting and vibrant phase with many talented developers and an unprecedented access to global markets.

However, this is not a situation unique to Africa. App development has exploded all across the world. What this means for African developers and entrepreneurs is that they are not only competing for the same global market but also facing stiffer competition for their local markets.

To be able to compete in this new world – to be able to survive – African developers and entrepreneurs will need to understand and adapt to this reality.

‘African Apps in a Global Marketplace’ is a useful read for African app developers or anyone interested in the state of the African app industry. It presents the reader with the points to consider in taking their app from a simple and fun idea into a product that can be successful globally. From conceptualisation to design, funding and marketing. Most importantly, it informs on how African apps can stand out in the crowded global marketplace.

I will definitely give it a read myself and will post a review as soon as done. Congratulations and thanks to the author, the literature is definitely needed on the African development market.