Marketing digital. Making results.

Stand aside, millennial: Here comes the centennial [report]

Marketers have had just about enough of millennials. Who they are, what they care about and how to reach them has been covered to death. So, who's next?

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10 ways to ensure your CXM is truly customer focused

Customer experience management (CXM) has become a new and pressing topic of discussion for CMOs across the globe - regardless of industry.

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How Clorox uses data from smart thermometers to target digital ads

Cleaning brand Clorox is using data collected from internet-connected thermometers sold by a company called Kinsa to target its products, which include disinfecting wipes, to consumers who live in areas where there are increases in fevers.

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Domino’s Pizza: How it plans to become the ‘official food of everything’

Karl Boyce, Head of Digital and CRM at Domino’s Pizza Group, spoke at the 2018 Festival of Marketing about how the world’s number one pizza company is aiming to become ‘The Official Food of Everything’ via the power of social media.

But how is the brand accomplishing this?

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Request a place alongside your peers at Econsultancy Live 2018 in London

If you're a senior marketer who can be in London on Tuesday, November 6, you can register free to join me, my Econsultancy colleagues and a roomful of your peers at our invite-only event, Econsultancy Live.

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Seven tactics & strategies for improving customer lifetime value

Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer to a business over the course of their entire relationship. In other words, how much money you or I might spend on ASOS or Amazon throughout our lives.

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Four Halloween-themed activations from FMCG brands

Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million.

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Why paying your PPC agency on a CPA model just doesn’t work in the fashion sector

There has always been debate over which agency pricing model is best to incentivise your agency towards the same goals that you have been set by management. In this article specifically we’re going to look at the model of charging clients based on performance, also known as the CPA (cost per acquisition) model.

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How influencers can improve event and experiential marketing

Event marketing and influencer marketing are often thought of as two separate strategies. In recent years, however, they have become more and more intertwined, with influencers becoming integral to brand events and live experiences.

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The importance of data in brand storytelling

Storytelling in marketing is usually assumed to be driven by empathy and emotion rather than data and analysis.

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Facebook says there’s a place on Instagram for pharma companies

Instagram might seem like a challenging environment for pharmaceutical companies but according to Facebook Health's industry manager, there is ample opportunity for them to connect with patients through the app, which remains incredibly popular with younger consumers who are increasingly deleting the Facebook app.

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The best APAC digital marketing stats from October 2018

It's a relatively brief roundup of Asia-Pacific digital marketing stats this month, but containing plenty of fascinating insight into smartphone usage in the region, from China to India to Southeast Asia.

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How China’s online travel agencies (OTAs) have found success as influencer platforms

Influencers are a huge and growing phenomenon in the travel industry – as in so many others – catering to a generation with the desire and means to travel the world and post the perfect pictures of their trip to Instagram.

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63% of companies lack a structured approach to optimization

For ten years now, Econsultancy has released the Conversation Rate Optimization Report in association with Red Eye. It has consistently delved into the types of conversion strategies and tactics used by organisations, as well as the tools and processes employed for improving conversion rates.

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How ecommerce marketers can get started with attribution

For ecommerce businesses seeking a way to understand your customers’ digital paths to conversion beyond the last click, it’s a challenging time.

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What can we expect from Singles’ Day in 2018?

Singles' Day (November 11th) is, by far, the world's biggest one-day shopping event. While it is still largely focused on China, there are signs it is starting to have an influence on ecommerce globally.  Here's what you need to know.

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