Marketing digital. Making results.

Register for Econsultancy’s free social media webinar, 20th September

This month, Econsultancy's regular trends webinar focuses on social media.

Join us for free on 20th September, to get the latest platform and campaign updates from Econsultancy's Social Quarterly report and our updated Social Media Best Practice Guide.

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Three tools to help automate your SEO workflow

As digital marketers, we find ourselves limited on the most valuable resource: time.

I speak with a number of digital teams everyday, who wish they had one "magic" tool that would instantly help them improve their position on Google - and unfortunately that doesn't exist.

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Four things to know about the state of B2B ecommerce in ANZ, India and Southeast Asia

Ecommerce offers enormous opportunity for B2B companies, with the global B2B ecommerce market estimated to reach US$6.7 trillion by 2020.

A new report by Econsultancy, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento, looks at the extent to which companies in the region are seizing the B2B ecommerce opportunity, and investing in important capabilities to boost adoption.

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The Post Office: How can a 375-year-old brand attract the best in digital talent?

The Post Office is one of the UK’s oldest and most trusted brands.

So what do you picture when you hear “the Post Office”? Possibly a dimly-lit room with a counter at the back of a small shop, with racks of brown tape and padded envelopes for sale; or perhaps a twee, green-painted building with an awning in the middle of a town high street.

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The best interactive size guides for reducing returns in ecommerce

In March this year, H&M came under fire when a disgruntled shopper brought to light issues about the store's sizing policy. Rebecca Parker is a standard UK size 14, and yet she couldn't pull a pair of size 14 jeans over one thigh.

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The week in digital transformation: Argos on Google Home & the ROI of transformation

Welcome to The Week in Digital Transformation, our regular round-up of the most interesting news, research, and developments from the front line of the digital revolution.

This week has seen Argos win the title of the first UK retailer to adopt voice commerce, plus the publication of two illuminating sets of research on digital transformation, by Gartner and Nintex, respectively.

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The best digital marketing stats we’ve seen this week

We’re diving into September with a top-notch roundup of stats.

This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more too.

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How to execute UX design work with distributed teams

UX design emphasizes the importance of making design decisions around users. As the practice evolves, many design thinking techniques are also evolving to do UX well, and nearly all of them call for the participants to be in the same physical space.

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The US might require pharma ads to disclose pricing: what marketers need to know

The US Senate recently passed an amendment that would require pharmaceutical companies to list prices of their prescription drugs in direct-to-consumer (DTC) ads.

If the Durbin-Grassley amendment makes it through the Congressional reconciliation process intact, it could present some big new complications for pharma marketers in the US.

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A day in the life of… co-founder and director of an event discovery and ticketing company

Ben Sebborn is co-founder and director of Skiddle, an event discovery and ticketing company that he set up at university alongside fellow co-founder and director Richard Dyer.

We found out what he gets up to in a typical day, why he believes in long walks and downtime, and why he looks to other sectors to find out how they're pushing the boundaries with new technology.

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Could Facebook’s rocky relationship with users be damaging marketing prospects?

Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed.

But is that really the case?

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Crazy Rich Asians: How to build consumer relationships that deliver in China

China is proving an attractive proposition to many UK businesses.

Not only are tremendous success stories like Alibaba emphasising to British companies the opportunities and commercial success which is resident in the region, but as Brexit looms, seeking firmer footing and audiences overseas, especially those with strong economies, is an enticing prospect.

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Three trends shaping the future of customer engagement in marketing

What is the future of customer engagement?

A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad.

The best way to persuade customers to buy products was thought to be by proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.

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Digital visibility is key in ecommerce (& India’s Flipkart knows it)

Ecommerce is the most immediate and tangible manifestation of that much maligned term, digital transformation. For ecommerce, there is a clear, measurable change in the way that consumers behave that is impacting businesses big and small.

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The best digital marketing stats we’ve seen this week

Ready and raring for some stats? This week’s roundup includes news about marketing emails, ad viewability, social media activism and ever so much more.

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How I became a… UX expert

Though its headline is in the first person, this article (which I'm hoping will be the start of a new series) is not about me, but about my friend Will Grant, respected user experience and product expert.

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Why marketers are struggling to execute a customer-first approach

It's been suggested that the average person sees anything between 500 and a mammoth 4,000 brand messages per day.

From a marketing perspective – that’s a hell of a lot of noise to cut through.

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How to measure the ROI of influencer marketing by placing it within the context of paid media

Influencer marketing exists in a fuzzy space as a creative and media asset, but also a public relations activity. If you were to draw a Venn Diagram of the three marketing sectors, influencer marketing would sit neatly in the overlapping middle.

This ambiguity is the biggest roadblock to the maturation of influencer marketing. How do you make clear decisions about who’s responsible — let alone budget allocation and strategic value — when you’re not even sure where influencer marketing fits in?

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10 brands using beautifully creative GIFs right now

GIFs have seen a surge in popularity with the rise of emojis, memes and stickers, and it seems as if every brand under the sun is getting in on the action to make their message heard by increasingly distracted audiences.

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A day in the life of… head of an out-of-home agency

Our latest 'day in the life' takes us to the heady world of outdoor advertising, where arresting copy and imagery are quickly being augmented by digital tech.

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Are people buying on social media?

Retailers are continuing the quest to engage with consumers on social channels. With the average person reportedly spending around one and a half hours a day on social – it’s undoubtedly a big opportunity.

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Transparency in influencer marketing: Where are we now?

The 2008 UK consumer protection law states that editorial content that has been created for the purpose of promoting a product should be clearly labelled and identifiable to consumers as such.

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Why digital co-op advertising will grow faster than any other ad format

Co-op advertising is nothing new. Retailers and brands have long partnered to share advertising costs and drive additional sales. Traditional co-op advertising agreements are visible in TV spots and every Sunday circular driving avocado buyers to Whole Foods.

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