Marketing digital. Making results.

3 Psychological Insights That Can Help You Double Your Sales

Why do people do what they do? Successfully answering this question can be the difference between running a floundering startup and selling your company for $20 million after 18 months. If you want to succeed in the world of business, then you have to understand people. You have to understand people’s personalities and [...]

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7 Brain Hacks to Improve Your Focus at Work

Mastering your focus is not an easy task. We did not evolve to cope with the massive number of distractions that we face in our daily lives. However, by making sure that you are properly fueling and stimulating your brain and eliminating distractions wherever possible, you will be able to master your brain and increase your focus.

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6 Simple Hacks that will Turn You Into a Twitter Marketing Genius

Twitter can be one of the most challenging marketing platforms to learn and scale. However, it can also be one of the most rewarding. Mastering Twitter will bring you more sales, increase audience engagement, and build your brand at a very rapid pace. If you learn these simple hacks that [...]

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7 Tips For Converting More Customers With Social Media

Do you handle marketing and communications management for your brand? Are you a small business owner looking for new and creative ways to expand your customer base? Do you have social media platforms to promote your product line but you’re not sure how to effectively boost your campaigns? If you've [...]

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5 Data-Driven Tips For Increasing Your Conversion Rate On Facebook

How would you like it if I told you that you could quickly and easily increase your conversion and clickthrough rates on Facebook with almost no effort whatsoever? That you can Tim Ferriss your Facebook campaigns, so to speak? That would be pretty sweet, right? The thing is that Facebook can either be [...]

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How do UK brands expand overseas in a post-Brexit world?

Digital tools mean exporting your brand is easier than ever. Graze, Made.com and Wetsuit Outlet explain how they fared

Visit Jerusalem and you’ll find Topshop and Clarks stores. When in Dubai, you can stop by Fortnum & Mason and fill up on a picnic hamper or fine tea. Head to New York and you’ll see customers queuing at Penn Station’s Pret a Manger. Across many corners of the world, British businesses are making a mark on local markets.

Today, helped by the internet, many British companies are global players. One in 10 (10.8%) UK companies export, according to the most recent figures from the ONS. Exclude financial companies and this increases to 15.3%.

Understanding the risks, and testing the market to overcome them​,​ is key to ensuring you land on your feet.

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How can SMEs use digital tools to go global?

Join our live discussion at 1pm (BST) on Tuesday 5 July to discuss how businesses can utilise digital marketing and shopping systems to grow exports and expand internationally. Post your comments below

Digital channels have enabled many small and medium-sized enterprises (SMEs) to expand internationally with far lower overheads than ever previously possible. The rise of e-commerce and m-commerce, cheaper international delivery, streamlined digital stores and increasingly mature platforms are eroding the financial barriers between businesses and international consumers.

But with technologies and competitors evolving rapidly, and with significant risks still involved, things are far from easy or certain.

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How to Choose the Best Digital Marketing Analytics Software

Marketing and analytics go together like peanut butter and jelly. After all, without being able to examine concrete data, it’s difficult — if not impossible — to make any legitimate progress with your marketing campaign. Considering the fact that marketers are expected to spend over 11 percent of their total budget on [...]

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Back to bricks and mortar: how e-commerce has embraced the real world

Many digitally born businesses are taking the plunge into physical retail as they tap into the rise of the experience economy

American eyeglass retailer Warby Parker’s foray into bricks-and-mortar retail began in one of its co-founders’ apartments.

Warby Parker launched in 2010 as an e-commerce business enabling customers to order a range of affordable glasses to try at home before sending the unsuitable ones back. After a surge in demand, customers started asking Warby Parker if they could buy the spectacles in person.

Related: From digital to print: the publishers bucking the online-only trend

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The Complete Guide to Content Marketing on LinkedIn

If you’re looking for water cooler gossip, an endless barrage of selfies and viral cat videos, there are plenty of social media outlets to fulfill those needs. But if you’re into professional networking, connecting with like-minded individuals in your industry and advancing your career, LinkedIn is the go-to network. Simply put, [...]

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10 Ways You Can Use Your Anger to Build Your Business

In the business world, anger is often viewed as one of the most unsavory of emotions. It can hinder your thought process and lead to rash, impulsive decisions that will most likely result in regrettable outcomes. Anger can also create rifts between business partners, colleagues and clients.

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How To Know If You Should Hire A Conversion Rate Optimization Expert

I absolutely love it when the numbers tell me good news and when I’m killing it with conversions. I hate it when conversions are down and I’m not hitting benchmarks. Thankfully, I have the experience to know what to test and the processes I can go through to try and improve my conversions.

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One-click checkouts and pay-by-selfie: the rise of mobile commerce

M-commerce, or mobile purchasing, is growing fast, thanks to more confidence over security and greater simplicity

Buying stuff from mobile phones has been talked about since Coca-Cola and Nokia first installed vending machines in Finland in 1997 that accepted payment via text message, or SMS as it was then. It’s been a long and tortuous road since but, according to recent Nielsen figures, mobile technology (including tablets) is now fully embedded into the modern shoppers’ psyche.

Certainly millennials or Generation Y (the generation born in the 80s and 90s), who Rebecca Huntley says, in her book The World According to Y, see technology as “their natural ally, a necessity rather than a luxury”, have been largely responsible. This generation has been the principal target for mobile retail strategies, which makes sense. Why target the mixed bag of dabbling Generation Xers, who still talk about the days before the internet, when you can target the group that doesn’t feel stupid talking to a smartphone?

The trade-off between ease of use and traditional card security is lessening, particularly with biometrics.

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How modern marketers allocate budgets to maximise growth

From search to social and out-of-home advertising, our panel of experts reveal how they invest their marketing spend

With a plethora of tools available in the digital marketing toolkit, it can be a minefield deciding where to invest scarce resources. Our panel of experts agree that a combination of techniques is critical – alongside ongoing analysis and a careful eye on measurement.

Andy Lockley, digital marketing manager, Cloggs

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Marketers should learn the lessons of the stuffed Horniman walrus

In the rush to embrace the latest platforms, the communications industry creates unnatural campaigns stuffed with pointless new technologies

Frederick Horniman was a Victorian tea trader and avid collector of art and artefacts, objects and specimens from across the world. In 1901 he donated his collection, and the museum that housed it, to London County Council “for the instruction and enjoyment” of Londoners, on condition entry should always be free.

At the Horniman Museum in Forest Hill you’ll find totem poles and textiles, pan pipes and puppets, death masks and a dodo model. There are cabinets of curiosities, dioramas of startled and stuffed wildlife. You can see the remains of a 19th century male mermaid, a merman, which is actually a composite of fish, bird and papier-mache. The Horniman is truly a place of wonder, a place where science, art and the imagination walk hand in hand.

Related: 'We must do all we can to value and protect our creative output'

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Which mobile messaging platform is right for your brand?

Apps such as Facebook Messenger are moving away from simple texting. Get it right, and there are huge opportunities for marketers

By 2018 there will be 1.1 billion new users on mobile messaging platforms such as Facebook Messenger and Snapchat, according to new data from Activate. That means there will be 3.6 billion users in this category, 400 million shy of the total number of internet users predicted by the same year. Mobile messaging is a fast-evolving category that mystifies brands for a few reasons, but it is also one that has huge potential.

Related: Social media marketing – let's rethink community management

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Digital Marketing Institute's Ian Dodson: most marketers aren't digitally skilled

Ian Dodson, founder and president of the Digital Marketing Institute, talks about the skills gap, data privacy and the importance of specialising

It was established in 2008 to provide digital marketing education and bridge the growing digital skills gap. It was born of necessity when we were finding it extremely difficult to source staff with the skills needed to work in our digital agency.

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